Marin Academy seeks a full-time Director of Communications. This position is designed to bring a range of communications, marketing, web-based, social media, and graphics skills to Marin Academy and to continue to sharpen the school’s focus on defining, articulating and communicating its identity and unique characteristics to key constituencies. In doing so, the school’s position within the MA community will be reinforced and its marketing position externally will be strengthened. Communications and marketing efforts will ultimately support contributed revenue growth and help to ensure MA’s position as one of the region’s top schools of choice.
The Director of Communications will report to the Director of Advancement as well as being an integral member of the Admission team and have a 'dotted line' responsibility to the Head of School. The director will provide counsel, create and undertake plans to deliver key messages, ensure consistency and continuity, and reinforce the mission and goals of Marin Academy.
The Director of Communications will collaborate with members of the Board of Trustees, Marin Academy Parents Association, the school’s administrative team, and faculty/staff to develop and execute initiatives, remain current on key issues and cultivate positive relationships with the school’s community members.
The Director of Communications will:
Develop and implement a communication plan incorporating consistent themes that support the newly approved Strategic Plan and priorities established by the Head of School and Board of Trustees.
Develop and guide the implementation of communication vehicles that assure that parents, alumni and other stakeholders receive timely and up-to-date information.
Create content for both the visual and editorial direction of non-academic electronic media, including the MA website, our weekly online publication (TW@MA), and presence on social network sites such as Facebook, Twitter, and LinkedIn. Specifically,
Maintains overall responsibility for the school’s Internet presence, including its website (www.ma.org), and other social networking sites
Designs, coordinates content and distribution, and manages all web-based communications for external constituencies via www.ma.org
Serves as liaison to outside vendors of web-based programs, such as Whipple Hill and Evertrue
Maintains, prioritizes, and implements, in concert with the Director of Technology, overall project list for website planning, upgrades, and on-going requests
Manages online event ticketing for performing arts, advancement, MAPA and other miscellaneous events
Trains and supports new and existing staff, parents, and trustees on website content management software
Works with the advancement and admission offices to coordinate print and electronic communications where needed
Manages the collection of photographs and videos for the school’s website
Works with program managers, parents and MAPA Board to ensure domain specific web pages are current and consistent with the mission and values of the school
Manages a variety of contracts with vendors to ensure projects are completed in a timely, successful manner within budget.
Produce all publications and published materials, including Nexus magazine (produced annually and incorporating the school’s annual report) and information resources for web-posting such as the student handbook and directory. Working with the Director of Admissions, the Director will assist with the production of admissions collateral material to assure visual and editorial consistency. S/he will lend counsel and assistance in the production of collateral material for advancement office initiatives and major school events such as the Marin Academy Literary Festival, the James F. Thacher Lecture Series, and the Conference on Democracy.
Refine and maintain a brand and visual identity, including evaluation of current communications components, gaining consensus on the school’s needs and direction, and the creation of a plan and timeline for implementation.
Evaluate and pursue marketing, external relations, media relations and advertising opportunities.
Manage the communications office budget.
Supervise two half-time Communications Associates: one whose primary responsibilities are currently in the areas of social media, electronic communications, photography and video production/management; the other has responsibility for on-line ticketing, forms and is the liaison to the Parents Association.
The Director of Communications serves as the primary writer, editor, photographer, web-based communicator, production coordinator and, often, graphic designer (complex design projects such as Nexus and Admission’s viewbook can be accomplished out of house). Freelance writers, out-of-house design support and additional proofreading and editing support are available on an as-needed and budgeted basis. As a result, the successful candidate will have a wide cross-section of skills and professional experiences.
The Director of Communications should have:
At least five to seven years of relevant full-time experience with project management, public relations, writing, editing, brand management - ideally in an educational setting.
Excellent writing and editing skills.
Strong leadership and interpersonal skills, allowing one to work effectively with colleagues and constituents, solve problems and represent Marin Academy in the community.
A bachelor’s degree or higher, preferably in journalism, communications, public relations, or a related field.
Experience in an independent school environment a plus.
A strong understanding of the uses and basic mechanics of electronic media.
Outstanding organizational skills and attention to detail.
Flexibility and an ability to work well with others.
Ability to be a self-starter and work independently.
Experience with digital photography, video production and graphic design
Ability to multi-task, meet deadlines and manage many different projects at once.
Excellent computer skills, including knowledge of current desktop publishing software, preferably Adobe InDesign, Illustrator, and Photoshop.
Marin Academy is an independent, college preparatory high school located in the San Francisco Bay Area in San Rafael, CA with an enrollment of 420 students with academic talent, interest in the arts and athletics, and a passion for a multitude of issues. Our students come from San Francisco, the East Bay, and Sonoma in addition to Marin County. Marin Academy has a block schedule in which classes m...eet every other day for 80-minute periods. Salary and benefits are very competitive.
Marin Academy’s mission statement “asks every individual to think, question, and create in an environment of encouragement and compassion, and challenges each person to accept the responsibilities posed by education in a democratic society.” Marin Academy is an equal opportunity employer committed to excellence through diversity. For more information about Marin Academy, please visit our website (www.ma.org).
The Office of Institutional Advancement values the relationships it builds with alumni, students, parents and friends, whose philanthropy and engagement provide the margin of excellence essential to the school’s mission. We are committed to sustaining and strengthening these relationships, and to developing new ones, to secure the resources the school requires as it continues to grow in stature. In partnership with the entire Marin Academy community, we strive to communicate the school’s excellence and innovation in education and scholarship, to encourage support for current and future needs, and to take full advantage of the talent and energy of our volunteers as they advance the goals of the school.