The Social Media Specialist is responsible for attracting and interacting with targeted virtual communities and networks users through the development and implementation of marketing strategies for Ridgefield Academy/Landmark Preschool’s social media site. This might include blogging, creating social media profiles, managing regular posts and responding to followers.
Ridgefield Academy/Landmark Academy has an exciting opportunity for a Social Media Specialist for its four-campus preschool programs. This is a 15 hour per week, school year position. This position will be based in Redding, CT with responsibililty for our Ridgefield, Westport, CT and Bedford, NY campuses.
The successful Social Media Specialist must stay at the leading edge of industry trends, in order to create a marketing strategy that generates inbound leads, gains followers, and creates a positive image for Ridgefield Academy/Landmark Preschool. Additionally, he or she is responsible for regularly evaluating the success of the marketing efforts and tweaking the marketing strategy as needed.
The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions
Proven working experience in social media or related field
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organizational ability
BS in Communications, Marketing, Business, New Media or Public Relations
Ridgefield Academy is an independent day school in Ridgefield, CT with students in Kindergarten through 8th Grade. Our Landmark Preschools have programs for children ages one - five at our Ridgefield, Redding and Westport, CT locations and Bedford, NY.
For additional information, please visit our website at www.ridgefieldacademy.org or landmarkpreschool.org