Organization Overview: The mission of Blyth-Templeton Academy is to transform the lives of its students by providing highly individualized, experiential education in small classes with dedicated and skilled educators. D.C.’s first micro school, Blyth-Templeton is at the forefront of rethinking what high school could/should look like in the 21st century, how it can be more accessible and better meet the needs of today’s learners. Please visit our website for a detailed description: www.blythtempleton.org.
Position Summary: Blyth-Templeton Academy is seeking a talented professional to manage its D.C. marketing and admissions efforts — someone with a passion for innovation in education and a deep commitment to social impact. The ideal candidate will have teaching experience and a willingness to think big and differently about what education can look like. Reporting directly to the president, this individual will help recruit prospective students and families through a variety of communications activities that fuel the application and admissions process, as well as help shape the practices of future schools in new metropolitan areas.
Build out and own the marketing and admissions funnel—and more importantly, the relationships—that positions the organization and its students to thrive.
Revise, implement and continually improve Blyth-Templeton’s long-term marketing plan, and in so doing, develop a template that future BTA Heads of School will put to work.
Develop and effectively communicate new messaging that teaches potential parents and students what Blyth-Templeton is doing, what makes it unique and why it matters.
Build relationships with local individuals and organizations to drive referrals and build community engagement.
Manage website and social media accounts, posting regular content to improve the brand and share the Blyth-Templeton story.
Drive implementation of paid advertising on Google, social media platforms, and in online and print outlets, managing timelines and making recommendations to improve ROI.
Manage all external vendor including creative, studio, media partners and printers.
Improve inbound marketing and get internal team using HubSpot and other tools well.
Find and execute thought leadership opportunities for the President and Head of School, such as authoring op-eds, speaking at local and national education events, etc.
Measure, analyze and report performance of all marketing campaigns, aligning the marketing calendar with broader academic initiatives while delivering optimization recommendations throughout the year.
Manage marketing budget in cooperation with the president.
A love of learning, entrepreneurial spirit, and unsurpassed written and oral communications. This is a position for an independent learner who can take direction, but who can also work with little direct guidance; someone who likes to experiment, evaluate and improve on everything they do; someone who has a deep respect for all young people; someone who has empathy for the challenges they face in their lives.
In addition, we seek inspired individuals with:
A commitment to student-centered, experiential learning.
A bachelor’s degree with a preference for certifications (General Assembly, Udemy, Skillshare, etc.) or related experience.
Relevant work experience, ideally in fast paced entrepreneurial environment.
A passion for great copy, love of detail, data, and meticulous organization.
Demonstrated ability to lead projects and develop marketing initiatives: organizing, planning and executing projects from conception through implementation.
Personable, passionate, tenacious, unrelenting team spirit with a can-do attitude.
Knowledge of print, PR, social media, and online marketing best-practices.
Experience working with HubSpot, Photoshop, and WordPress CMS is a plus.
Personal examples of blogging/social media initiatives are also a plus.
Additional Salary Information: Compensation is competitive and commensurate with experience.
Blyth-Templeton Academy is a college-preparatory, private, non-sectarian, co-educational high school serving grades 9-12. Academically rigorous small classes averaging 8 students are designed to allow students to learn outside of the classroom as well as within it. Faculty and students are encouraged to take full advantage of the unique resources available in Washington, DC.
Features of our pr...ogram include:
Student-centered, experiential education
Average class size of 8
Block schedule, with 3 periods a day of 2 hours and 20 minutes each
Unique 4-term approach
Small school size of 100