Blue Ridge School is an all-boys, all-boarding college preparatory school for 180 boys on a stunning 750-acre campus along the eastern slope of the Blue Ridge Mountains. Blue Ridge is only 20 miles from Charlottesville, Virginia, a vibrant community and home to the University of Virginia.
Blue Ridge educators gain the added satisfaction of working with students inside and outside the classroom which gives them a greater influence in shaping a student’s mind and character. Our teachers have the opportunity to lead athletic and outdoor activities based on their own passions.
The school provides an interactive learning environment in which teachers have a great amount of autonomy in their classrooms and still have the support of a collaborative faculty. Using a college-preparatory curriculum with a high-degree of individual support, teachers can better prepare their students for college and careers in the 21st century.
Most teachers live on campus in homes provided by the school. On campus housing helps give our safe, family-oriented community the sense of a small village in which students and families live and work together.
The Communication Director (CD) is required to use all appropriate communication tools, digital and print, to maintain contact with the School community members and supporters. The duties of this position extend across all facets of our boarding school environment to include, but are not limited to, academics, athletics, residential life and administration. The CD is expected to attend special events, regardless of location, day or time, in order to effectively communicate those activities to the community. This requires on-call response service, particularly in emergencies or special circumstances.
The CD is accountable for overseeing all external school communications and collaborates with various internal departments to promote and assist their objectives through communication efforts. The Director works collaboratively with senior leadership to develop and implement communication strategies to broaden the impact of the School’s programs and oversee organizational messaging and constituent services.
Essential Duties and Responsibilities:
Create, collect and manage content for the School’s website.
Collaborate with the Director of Enrollment Marketing regarding social media accounts.
Manage and oversee all Internet-based sites that include Blue Ridge School (BoardingSchoolReview.com, etc.)
Write brand-consistent posts for the school blog, and edit all blog submissions.
Assist in the development and coordination of a comprehensive public relations plan that realizes the needs of the External Affairs Department (Admissions, Advancement and Alumni Relations).
Implement the Centralized Communication Plan to ensure accuracy and appropriateness of all messages to external constituents.
Coordinate production schedules, track timelines, oversee photo and video library and support ongoing relationship with designers, printers, photographers and videographers.
Coordinate media relations by serving as spokesperson for the school when appropriate, pitching stories to local, regional and national media, and submitting press releases to appropriate sources in student’s hometowns.
Develop and execute a schedule of communication with external constituents through various channels (i.e. electronic newsletters, blog, and all appropriate social media including Facebook, Twitter, Instagram, YouTube, Pinterest, etc.)
Serve as editor and writer for the School’s bi-annual magazine and annual report.
Assist with the creation and placement of advertisements and other marketing materials.
Stay abreast of industry trends in public relations and social media.
Serves as an ex-officio member on the Board of Trustee’s External Affairs Committee
Demonstrate continued professional curiosity and growth.
Participate in extracurricular activities such as social activities, sporting activities, clubs and student organizations.
Participate on weekday and weekend duty teams.
Performs other related duties as required and assigned.
Any and all volunteers that wish to act as a School voice on social media outlets.
Certificates, Licenses, Registrations:
Physical Demands and Working Conditions:
The usual and customary methods of performing the job's functions require the following physical demands: occasional lifting, carrying, pushing, and/or pulling; some climbing and balancing; frequent stooping, kneeling, crouching, and/or crawling; and significant fine finger dexterity. Generally, the job requires 70% sitting, 20% walking, and 10% standing. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The job is performed under minimal temperature variations and under conditions with some exposure to risk of injury and/or illness.
A bachelor's degree in a related field, such as communications, English or journalism
Three to five years of communication experience
Considerable knowledge of principles and practices of communication and marketing
Superb oral and written communication skills
Excellent interpersonal skills with superiors, colleagues, and individuals inside and outside of the School.
Knowledge of Microsoft Office Suite, video editing, Adobe Suite, Google Analytics
Familiarity with local and national media
Expertise in website and social-media trends
Ability to manage a variety of key initiatives concurrently
Experience handling sensitive and confidential issues