To help the school maintain optimal size and composition, the Associate Director of Admissions plays a key role in Moses Brown’s school-wide recruitment and retention efforts. New for 2018-19 (start date July 1, 2018), this 12-month, exempt staff position specializes in applying research to understanding MB’s marketplace and the drivers that contribute to long-term enrollment stability. Collaborating with other Admissions staff, the Associate Director uses data and trend analysis to deliver a highly individualized process for targeting new markets and acquiring new students.
Reporting to the Director of Admissions & Financial Aid, this position comprises three main areas of focus and responsibility:
Data management & analysis (25%) The Associate Director brings a strategic, data-oriented approach to all admissions functions. S/he studies factors such as demographic trends and MB’s admissions funnel (inquiries, applications, acceptances, and yield) to inform recruitment strategy. S/he makes use of digital resources like Blackbaud, NAIS DASL, and census data to develop segmented lists of admissions prospects. The Associate Director also uses a variety of data – feeder school metrics, parent surveys, and attrition reports – to measure and improve the effectiveness of MB’s enrollment process.
Personalized outreach and engagement (60%) The Associate Director plays a lead role in communicating with and promoting the school to enrollment prospects. S/he collaborates with the Communications department to create messaging aimed at specific, segmented markets. Once candidates are in MB’s admissions pipeline, the Associate Director uses accumulating student and parent information to drive consistent, personalized outreach, track results, and plan next steps for each prospect. S/he also represents Moses Brown at recruiting fairs and feeder schools, conducts tours and interviews, and coordinates class visits and other prospect engagement events.
Support for Financial Aid Program (15%) The Associate Director serves on the school’s Admissions committees and collaborates with the Director of Admissions to administer the financial aid program. The Associate Director monitors financial aid trends and works to make the financial aid process both timely and transparent for applicants while also achieving MB’s enrollment goals.
Key skills needed for this position include:
Excellent administrative, oral, and written communication and interpersonal skills;
Understanding of current market trends and the skills to translate that knowledge into successful enrollment management programs;
Proficiency in computer applications to support the work;
Proficiency in managing/analyzing data, presenting outcomes of data analysis in a logical manner, and utilizing this information to determine recruitment strategies;
Demonstrated ability to collaborate and build consensus with internal and external stakeholders at all levels.
The ideal Associate Director of Admissions understands Moses Brown’s mission and programs. S/he has an ability to study the external environment, gauge demand for the school’s programs, and interpret student and parent motivation in the application process. The Associate Director integrates such findings to drive a highly personalized engagement process and support a strategic enrollment operation at Moses Brown.
About Moses Brown School Moses Brown is a 234-year old co-educational independent day school enrolling 750 students nursery through twelfth grade. A Friends school, MB exists to inspire children to reach their full intellectual and spiritual potential. We engage students in a rich academic curriculum, a broad offering of arts and athletics, and a daily life rooted in the Quaker values of community, equality, and service. We affirm the Quaker belief that there is an inner light in each person that is worthy of dignity and respect. We consider simplicity, integrity, group wisdom, and respect for differences to be paramount in helping students of all faiths and backgrounds discover their identity and mission in the world. In its hiring practices, Moses Brown deliberately seeks to maximize the diversity of the school (in terms of class, gender, ethnicity, race, religion, sexual orientation, abilities/disabilities, and language).
Moses Brown School is a co-educational independent day school for nursery through twelfth grade. Moses Brown, a Friends school, exists to inspire students to reach their fullest intellectual and spiritual potential. We engage students in a rich academic curriculum, a broad offering of arts and athletics, and a daily life strongly rooted in the Quaker values of community, equality, and service. We affirm the Quaker belief that there is an inner light in each person which influences our decision making and leads us to the truths we seek. We consider virtues of simplicity, integrity, group wisdom, and respect for differences paramount to helping students of all faiths and backgrounds discover their missions in the world.
In its hiring practices, Moses Brown deliberately seeks to maximize the diversity of the school (in terms of class, gender, ethnicity, race, religion, sexual orientation, abilities/disabilities, and language).