The Advancement Director reports directly to the Head of School. The Advancement Director is responsible for supervising and leading the School’s Advancement Team while establishing and accomplishing both short and long terms advancement goals.
The structure of the Advancement Office includes an Advancement Team (each with their own area of expertise) that work collaboratively under the direction of the Advancement Director. Each member of the Advancement Team reports directly to the Advancement Director.
Specific areas of responsibility include:
Manages the Advancement Team budget.
Develops and maintains active, positive, and productive relationships with members of the community.
Works closely with the Head of School while soliciting gifts and building relationships for the School. Designs, implements, and coordinates all fundraising (and friend-raising) activities including annual giving, the Bay Affair, John A. Robertson Memorial Golf Tournament, endowment, capital campaigns, special projects, and other school-related solicitations.
Coordinates all strategies and activities for donor cultivation, solicitation, communication, and relations. Coordinates all research and benchmarking activities as required.
Coordinates parent-based fundraising activities and volunteer solicitation for groups including; the
Parent Association, Bayside Advisory Committee, and the Booster Club by working closely with the leadership of various parent-based groups.
Coordinates the collaboration and communication of these parent-based groups.
Coordinates student-based fundraising activities by working closely with the SGA and club sponsors. Oversees the management of databases and all records, files, and gift processing.
Maintains contact with and develops grant proposals for foundations and corporations.
Develops a comprehensive plan to establish and build an endowment and/or planned-giving program.
Coordinates the pledge reminder and acknowledgment programs.
Coordinates all School communications including; press releases, copy for publications, and correspondence from the Head of School.
Coordinates the production of various reports (including the Annual Report) reconciled with the Business
Coordinates the creation of public relations and/or marketing plans for the School.
Designs and coordinates the production of all major publications, including the Compass newsletter (monthly), the Annual Report, the School’s website, the Off the Bluff magazine (semiannually), and works with designers and printers to promote the School’s advancement goals and activities.
Develops and coordinates strategies to promote the School’s mission to both the internal constituencies
of the School and the community at large.
Supervises and leads the Admissions Department.
Coordinates the creation, maintenance, and execution of a comprehensive enrollment & retention management program and subsequent report(s).
Coordinates the accuracy, thoroughness, and timeliness of paperwork and record keeping. Serves as an active member of the financial aid committee.
Supervises and leads the Alumni Director.
Coordinates and supports the activities of Alumni Association. Coordinates the maintenance of the alumni database.
Coordinates the organization of alumni events, collection of news and information about alumni for publication, and maintenance of accurate records and databases.
Coordinates a development program targeting alumni and parents of alumni.
Board of Trustee Relations
Serves as an active member of the Development Committee of the Board of Trustees.
Works with the Development Committee and the Head of School to develop strategies to initiate and meet aggressive fundraising goals.
Develops and coordinates fundraising training for the Board of Trustees and other leadership volunteers. Prepares the development reports for the Board of Trustees.
May assist the Board of Trustees with recommending and researching potential new members.