The Director of Communications leads strategic communications and marketing initiatives that foster the School’s vision. The Director of Communications promotes and develops the the voice and branding of the School and is responsible for messaging to key constituencies and stakeholders. The ideal candidate is a thoughtful leader, strategic thinker, experienced writer, creative problem-solver, and valuable team member. The Director of Communications reports to the Director of Advancement, with a dotted line report to the Head of School. The person in this role manages a Communications Manager.
This is an exciting moment for strategic communications at Head-Royce, with a new Head of School, newly-approved Strategic Plan, and the School embarking on a master planning process for our new eight acre south campus property. The role of the Communications Director will be pivotal in ensuring that the messaging and timing of these critical initiatives is aligned, while continuing to maintain the top-notch day-to-day communications that are the hallmark of a school of our caliber.
Strategic Communications Executive - Guide and support the Head of School and Board of Trustees in their roles as chief spokespeople for Head-Royce, serving as a thought partner and co-strategist on messaging and implementation.
Schoolwide - Engage in annual schoolwide communications planning, building strong partnerships with the Senior Leadership Team: admissions, advancement, CFO, equity & inclusion and the three divisions (Lower, Middle and Upper Schools). Ensure that regular parent and employee communications are timely, accurate, and compelling.
External - With a keen eye for strategy, manage media relations, crisis communications, and take the lead on all public affairs and community relations outreach.
Content Creation Leadership Support - partner closely with the Head of School, school leadership and Board of Trustees, including drafting and editing letters, blogs, speeches, and presentations.
External Support - support development of key presentations, speeches, and materials for strategic external events, e.g, strategic plan, master plan, and community relations.
Printed Collateral - lead project management and writing for key printed materials including school magazines, annual report, annual fund materials, admissions, and special event support materials.
Online and digital content - work with the Communications Manager to develop a plan and process for updating the School website, including engagement with key stakeholders (parents, faculty and students). Oversee development and distribution of weekly parent-focused electronic newsletter and employee-specific ongoing communications. Oversee production of videos for school/community outreach as needed.
Social Media - oversee the social strategy and presence for the School.
Management Ensure that all schoolwide communications are tied closely to the mission and strategic plan of the School.
Oversee communications staff including contractors and freelancers, within budget guidelines.
Provide development opportunities and performance evaluations to staff on a consistent basis.
Oversee editorial calendar ensuring messages are delivered to appropriate constituents with regard to timing, channel, and voice.
Evaluate and assess current processes to streamline work and improve efficiencies.
Increase levels of stakeholder collaboration while providing excellent customer service, responsiveness, and problem solving expertise.
Participate in schoolwide events and committees as an active member of the Professional Community.
Qualifications This position requires outstanding written and oral communication skills as well as strong attention to detail, editing, proofreading skills, and the ability to multi-task. In addition, this person must be able to work successfully in teams within varied constituencies, e.g, colleagues, parents, community members, and the Professional Community( faculty and staff). The ideal candidate must possess the following skills: skilled writing with quick turnaround, flexible work style, problem solving, professional decision making, and the ability to uphold the highest standards of work and ethics including handling sensitive and confidential communications. Experience in an independent school environment is preferred. A sense of humor is also a must!
Additional Skills and Knowledge A deep appreciation for the history, mission, and culture of Head-Royce School and the ability to effectively and eloquently articulate our mission.
A minimum of 5-7 years of experience in marketing and communications, Superior strategic skills and a strong grasp of communications industry best practices, including marketing, media relations, branding, social media, and messaging.
Collaborative and collegial orientation, eager and able to engage a diverse client base, and ability to build strong professional relationships.
The wisdom and confidence to provide advice and counsel on sensitive matters of importance with respect to the School.
Proficiency with the Google suite of applications, social media tools, and experience in web publishing using a CMS.
Proven track record of managing and developing others.
Head-Royce School Overview Located on a 22-acre campus in the hills of Oakland, California, Head-Royce is a pre-eminent, highly selective, co-educational, independent, K-12 day school with a 129-year history. Our mission is to inspire in our students a lifelong love of learning and pursuit of academic excellence, to promote understanding of and respect for diversity that makes our society strong,and to encourage active and responsible global citizenship.
Head-Royce enrolls 875 students and the three separate divisions — Lower, Middle and Upper Schools — provides a dynamic, holistic education to every student. Students enjoy rich cultural experiences, because of both the breadth and diversity of the student population and the numerous opportunities to travel abroad as exchange students and on service missions. There are more than 160 faculty and staff who are creative, dedicated, and leaders in their respective fields. Admission is highly competitive with students coming from a wide range of geographic locales.
Compensation: Competitive among comparable schools Location: Oakland, California Travel: Light Education: Bachelor’s degree required, advanced degree(s) preferred Start Date: As soon as possible, but no later than July 1, 2017 Website: www.headroyce.org
To Apply Interested candidates are asked to submit a letter of interest and a current resume via email to email@example.com with the subject line “Director of Communications.”
Head-Royce School is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available person in every job. School policy prohibits unlawful discrimination based on age, color, creed, disability, gender, marital status, national origin or ancestry, race, religion, registered domestic partner status, sexual orientation, physical or mental disability, a medical condition including genetic characteristics, or any other consideration made unlawful by federal, state or local laws.