Located in Santa Fe, New Mexico, Rio Grande School was founded in 1978 as a Kindergarten - Grade 6 by a group of parents who sought an arts and experiential focus. The following year, the school acquired five acres in the foothills on the east side of Santa Fe and built a modest two-story structure, known today as the Early Childhood Building. As the school approached the 21st century, families and a $6 million-phased capital campaign helped develop the current campus and evolving programming.
Today the school educates an average capacity of 155 students from three years of age to sixth grade. The school has an endowment approaching $5 million, operates debt-free and is fully funded through tuition revenue and targeted fundraising. RGS provides tuition assistance to 27% of the student body and 30% of its population represents ethnic diversity.
The significant campus improvement in the last decade occurred in tandem with the growth of the school's curriculum, reflecting a real world, forward thinking student experience. Rio Grande School educates early childhood and elementary school students in an academically rigorous, enriched, and student-centered program, engaging them to master, to their potential, the skill areas of reading, writing, math, speaking, and listening. The program guides students to think critically and reflect deeply, inspiring them to be excited lifelong learners, prepared to succeed as emotionally secure individuals and thoughtful, caring members of society.
The School employs best practices to nurture social, emotional, and intellectual intelligences, creating a culture in which high-quality relationships are integral to each student’s personal and academic well being and to their desire to pursue a fulfilled life.
Rio Grande School is accredited through the Independent Schools Association of the Southwest and is a member of the National Association of Independent Schools.
The Director of Admission and Marketing is a full-time, twelve-month position, including attending school functions and activities on evenings or weekends as needed. Qualified individuals should have a minimum of five years admissions and marketing experience and to have attained at least a Bachelor’s degree. The Director reports to the Head of School and serves on the senior administrative team.
Required Skills and Competencies:
- Outstanding oral and written communication skills;
- Solid computer skills including spreadsheets and databases;
- A love for and ability to relate to young children and their parents;
- Excellent organizational and administrative skills;
- Experience working in an independent school;
- Experience in marketing and public relations;
- B.A. required; M.A. preferred
Overseeing the entire student admission and enrollment process, including but not
- Working with the administration and faculty to create and implement the school’s admission policies and procedures;
- Conducting admission tours and answering parent questions regarding curriculum and educational philosophy;
- Testing/evaluating students for admission to the school;
- Arranging/attending group screenings for potential early childhood program, kindergarten, and other students;
- Coordinating and preparing files for the admission committee meetings;
- Maintaining admissions data in Senior Systems;
- Serving on the tuition assistance committee in determining tuition assistance awards;
- Coordinating admission open houses once or twice a year or as needed;
- Following up with newly admitted families to track satisfaction and provide ongoing support.
- Organizing the new parent orientation at the beginning of each school year.
Marketing and Public Relations:
Leading the school’s internal and external marketing, promotion, and community outreach efforts, including but not limited to:
- Forging and maintaining relationships with local media outlets, striving to keep RGS highly visible in the community;
- Creating content and managing social media;
- Capturing and managing photography of school activities and events;
- Representing the school at various gatherings and conferences;
- Writing and disseminating press releases and articles;
- Coordinating all advertising in conjunction with the school’s marketing plan;
- Assisting with the design and production of all promotional materials for the school;
- Editing the school’s bi-weekly electronic newsletter;
- Maintaining the content of the school’s website;
- Staff member of the Marketing Committee;
- School events that draw people from the community to campus.
General Administrative Responsibilities:
- Attending meetings, including but not limited to:
- Administration meetings (weekly),
- Faculty/Staff meetings (monthly),
- Parent Association meetings (monthly),
- Marketing and Strategic Planning Meetings (monthly)
- Board of Trustee meetings (monthly),
- Admission meetings (as needed).
- Performing other duties as assigned by the Head of School.