The Director of Marketing and Communications assumes primary responsibility for stewardship of the Governor’s brand identity and the development and management of all communications, public relations, and marketing needs for the school. The Director is responsible for creating and implementing an annual institutional marketing plan that spans all aspects of communications and marketing, media relations, print publications, electronic media, and crisis management. The Director serves on the Head of School’s Executive Team and works collaboratively with key administrators to ensure a coordinated and cohesive approach to communication across all touchpoints within our internal and external community. Specifically, the Director works in close partnership with Advancement to develop and manage effective capital campaign and annual fund marketing initiatives, and Admissions to manage institutional marketing for prospective candidates. Essential Job Duties and Responsibilities: • In consultation with the Head of School and the Directors of Admission and Advancement, formulate marketing strategies, including creative campaigns and tactical execution plans for the school. • Oversee the school’s institutional identity program and manage the brand in a cohesive fashion across all communication touch points. • During Capital Campaigns, take a leadership role in the development and management of a campaign marketing plan and oversee its execution to ensure specific engagement objectives are met. The Director will also be responsible for overall brand stewardship to ensure a cohesive and integrated approach across all messaging and touchpoints. • Develop/manage marketing tools, platforms and databases to ensure the academy can effectively understand, track, and reach parent and alumni audiences with effective communication and brand messaging. • Establish and manage to clear performance metrics regarding audience engagement. • Manage and determine content of the school’s website and social media channels. Oversee the creation and production all electronic newsletters. • Work collaboratively with outside freelancers and graphic designers; oversee production of more than 150 publications per year, including but not limited to all admission and development publications. • Establish the annual budget for the Communications Office, to be reviewed by the Head of School and Chief Financial Officer. • Staff the Marketing Committee of the Board of Trustees and generate reports to the Board at the request of the Head of School. • Oversee the school’s press release program, and with the Head of School and Executive Committee as appropriate, manage all publicity, promotion, and crisis communication. In conjunction with the Head of School, serve as spokesperson for the school to the press and external constituencies when needed. • Write, edit, and oversee the proof editing of all school publications and website communications. • Draft correspondence, talking points, and public presentations for the Head of School. Generally assist the Head of School in developing consistent messaging across platforms and audiences. • Oversee the school’s print needs. • Oversee all photography for purposes of publicity and documentation • Oversee the school’s survey program designed to collect information from students, parents, alumni, and employees to drive institutional improvement. • Member of Calendar, Commencement, and Technology Committees, and Executive Team. • Administrator-on-Duty and other weekend responsibilities. • Establish key performance indicators (KPIs) for our marketing effort and benchmark performance on awareness and engagement relative to our objectives (progress), spending (efficiency), and other institutions (competitive position). • Actively research best practices and surface new ideas and initiatives to keep Governors highly connected and relevant to all constituents.
A bachelor’s degree with 5-10 years of relevant experience • Superior Communication Skills: Easily compose and edit written work; comfortably speak publicly on and off script; self-motivated with a strong desire to achieve goals. • Strong Interpersonal Skills: Ability to interact with all levels of the school community – administrators, faculty and staff, students, the Board of Trustees, alumni, parents and friends of the school. • Collaborative: Naturally engage and enjoy working in an open and collaborative working environment. A positive outlook and a sense of humor. • Strategic and Analytical: Ability to set vision, think strategically, and parse data and analytics on performance, surveys, research, and data base of constituents. Job Title: Director of Marketing and Communications Department: Communications Date Created: 8/2011 Date Last Revised: 03/ 2017 Reports to: Head of School FLSA: EXEMPT 3 • Creative and Opportunistic: Willing to experiment with new ideas, engage in tactical execution. Orientation towards both baseline classical marketing and grass roots efforts. • Strong Work Ethic/Integrity: Applicants should possess a strong work ethic, excellent follow-through, good judgment, and high integrity. • Marketing Skills: management and marketing experience managing brands (either school, corporate, or products) along with in-depth knowledge of print, digital, and social media. Ability to manage a budget and work with data and spreadsheets. • Managerial Experience • Commitment to Education: A strong commitment to education generally and to boarding schools specifically. • Ability to work collegially; must be committed to working in a diverse community and have the ability to communicate effectively with diverse populations; must enjoy working with young people in a boarding school environment. • Successful completion of a criminal records background check. • Interest and willingness to travel, if necessary. Must have a valid driver’s license.
The Governor's Academy is the oldest continuously operating non-sectarian boarding school in the nation. Located in Byfield, Massachusetts, the Academy serves 400 students on a 450 acre campus. The Academy prepares students for successful futures while celebrating the traditions of a long history. Students flourish in a diverse community distinguished by enduring relationships with teachers and de...fined by a commitment to learning and a thoughtful balance of academics, athletics, arts and service to others.
The faculty and staff at The Governor's Academy constitute a dedicated group of professionals who provide our students with the academic, artistic, athletic and personal challenges and opportunities that can only be offered by a small school with a close-knit community. Most of our faculty members live on campus.
GovsPLUS (Powerful Learners Unlocking Success) is a tuition-free academic enrichment program which partners The Governor’s Academy with motivated 6th, 7th, and 8th grade students from local underserved areas with a goal of helping all students reach their potential in and out of the classroom. GovsPLUS students strengthen academic skills, build self-confidence, and participate in formative service and experiential learning opportunities. The program begins with an in-depth summer experience where students spend mornings in problem solving and communications classes and afternoons engaged in enrichment activities which may include recreational sports, visual and performing arts, or service learning. On Fridays, students, faculty, and staff take field trips to area locations like museums or college campuses. GovsPLUS students continue their relationship with the Academy throughout the academic year with monthly occasions to reconnect and enjoy enrichment activities together including tackling ropes course challenges, creating original art works, and serving the community.