St. Vincent de Paul High School is a Catholic, co-ed high school located in Petaluma, California. Founded over 100 years ago, St. Vincent de Paul High School educates students through a college preparatory curriculum that develops their academic, spiritual and social potential.
The Admissions and Communications Director is responsible for the strategic planning and successful execution of all aspects of the school’s recruitment, admissions, and communications programs, including promotions and marketing.
Duties and Responsibilities
Attract, assess, tour, and enroll qualified local and international students.
Meet enrollment goals.
Coordinate and execute effective student recruitment events including open house, school tours and shadows, partner school visits, parent information nights, and participating in local community events and high school fairs.
Develop, manage, and execute the plan for optimal promotion of St. Vincent’s in all appropriate media; manage vendors within budget and distribute promotional collateral to maximum effectiveness.
Direct and oversee the international student program, coordinating with local representatives for recruitment, interviews and enrollment.
Assist in developing the content and aesthetics of the school’s website.
Seek opportunities for local media coverage; write and distribute press releases and calendar announcements.
Organize and oversee the student ambassador program to promote and provide information to support school students, parents, and community visitors at events on and off campus.
Oversee the organization and administration of the high school placement tests.
Organize and chair the admissions committee and supervise the admissions selection.
Supervise admissions data entry, coordinate student/parent interviews, and oversee other administrative functions necessary in preparation for admissions selection process.
Compile statistical records of all inquiries, tours, applications, acceptances.
Align promotional initiatives and school representations with the St. Vincent’s mission.
Active contributor to the annual and strategic plans through a thorough understanding of enrollment trends, competitive landscape, and best practices.
Act as one of the school’s chief ambassadors in the community, responsible for the protection and promotion of the school’s image.
Bachelor’s degree with minimum of five years’ experience in admissions, marketing, communications
Superb writing, editing, and proofreading skills
Superb communication and collaboration skills
Strong experience in operational planning and organizational management
Demonstrated knowledge of event planning, public relations, and marketing principles and practice
Outstanding computer skills
Experience in independent schools
Willingness to work a flexible schedule including some nights and weekends
Energy, charisma, perseverance, integrity, self-awareness, confidence, sense of humor
Commitment to Catholic education and the development of youth
Additional Salary Information: Commensurate with experience