Contact: Barbara Najar Telephone: 3103771543 Email: firstname.lastname@example.org
The Manager of Communications is a key member of the marketing and communications team and is responsible for communications to current parents and enrollment prospects. Duties include creating and editing weekly parent newsletters and implementing marketing communications to enrollment prospects. The Manager serves as a liaison with the Office of Admission and outside vendors.
Supervises employees: Yes No X
FLSA Class: X Non-exempt Exempt
The Manager of Communications is responsible for the following activities, as well as other duties as assigned.
Provides communications support to Upper School, Middle School and Village School Directors in weekly newsletters to parent communities.
Communications support to include:
Creating, editing, proofreading copy.
Expert competency in MailChimp and eNotify programs.
Provides assistance with newsletter layouts and technical support on MailChimp and eNotify programs.
Assists in securing and inserting photographic and video content.
Develops newsletters for Performing Arts, STEM and other divisions as assigned.
Manages Marquee and Burma Shave requests and scheduling
Creates newsletter, email and general marketing content and develops schedule to reach prospects with ongoing news of Chadwick.
Develops search engine marketing campaign for generating online admissions leads.
Editor for Admissions web pages.
Oversees all electronic and postal marketing communications to newly admitted students.
Updates welcome package/collateral materials for new admits and manages distribution.
Works with Multimedia Producer to develop content for videos for new admits, financial aid, etc.
Marketing and Branding:
Works to ensure Chadwick quality standards and brand guidelines are followed in all communications.
Leads View Book redesign; leads project across teams and delegates tasks to ensure project objectives are met.
Defines and executes PPC strategy for Chadwick; day-to-day management and execution of SEM campaigns.
Develops digital ads and implements A/B and multivariate testing.
Identifies and tracks key program/campaign metrics, and provides analysis to demonstrate goal achievement and areas of optimization.
Responsibility for planning, purchasing and bid management of online paid advertising programs.
Oversees the creation and delivery of social creative assets and copy as needed.
Audits Admission microsite; designs and implements customized solutions and technical tag implementation strategies through Google Tag Manager.
Basic coding knowledge and web content management through CMS.
Note: The job description is not designed to cover or contain a comprehensive listing of activities, duties and responsibilities that are required of the position.
Three to five years of demonstrated experience in SEM, internal and external communications, with extensive knowledge of AP style.
Bachelor's Degree in communications, marketing, journalism, or related field.
Excellent command of English language (both spoken and written), and expertise writing, editing and proofreading copy with clarity, brevity and creativity.
Excellent attention to detail and resourcefulness, proven flexibility, organizational, problem-solving, excellent interpersonal and collaborative skills.
Dynamic self-starter and innovator with a commitment to lifelong learning and continuous improvement.
Proficiency in MS Office Suite, Mac environment, Google Docs; preferred experience in MailChimp and eNotify.
Comfortable managing numerous projects in a deadline-oriented environment.
Must be a team player who is highly motivated and aligned with the mission and values of Chadwick School and principles of a 21st-century education.
Preferred experience: Certification in Google AdWords and proficiency in SEM and SEO best practices, Google Analytics and Google Tag Manager.
Chadwick is a K-12 coeducational non-denominational independent day school located on a beautiful 45-acre campus on a hill overlooking mountains, canyons and the Pacific Ocean. Founded as a boarding school in the 1930's in what was then a remote area of Los Angeles County, the school has retained its rural charm and relaxed, welcoming atmosphere. Thirty-three faculty and staff families reside on campus, adding to a strong sense of community and shared aspirations.
The school is dedicated to academic excellence and to the development of the character and individual gifts of its students. The school’s challenging academic offerings are therefore complemented by extensive programs in community service, outdoor education, athletics and the arts, in which virtually all students participate.
Chadwick is an equal opportunity employer and makes employment decisions on the basis of merit. School policy prohibits unlawful discrimination based on age, ancestry, color, disability, marital status, medical condition, national origin, religious beliefs, sex, sexual orientation and race, or any other applicable law prohibiting discrimination in employment. This commitment applies to all empl...oyees and agents of the school, including the headmaster, division and department directors, supervisors and co-workers.