The director is responsible for the planning, design and execution of the Annual Giving program. The main initiative is to annually raise financial and participatory support from parents, alumni and friends for the Severn Annual Fund within the overall fundraising plans of the school. The funds should provide a substantial and reliable source of income enabling the School to enrich and strengthen the programs. The Director of Annual Giving reports to the Director of Development.
Key responsibilities: • Build a strategic fundraising plan for reaching financial & participation goals, both annually and long term. This includes preparing calendar and supporting documentation, developing a segmentation and outreach model, and recruiting and managing volunteers.
• Oversee annual fund campaign participation for all constituency groups including parents, alums, trustees, faculty, students, alumni parents, and grandparents. Hone strategies for retaining current donors and converting new donors.
• Manage a portfolio of prospects – specifically those have been at or can be moved into leadership giving levels.
• Recruit and manage a network of volunteers to implement communications for a successful annual fund program
• Develop marketing and outreach materials for direct mail, email, and various social media platforms. Determine strategies for dissemination of materials to various constituencies and affinity groups. Includes significant collaboration with colleagues in development and communications departments.
• Monitor in-flow of contributions and supply timely and accurate data updates to Director of Development, Headmaster, and Board of Trustees. Work with communications to update the website as necessary.
• Collaborate with Development Director and Gift Officers to oversee the stewardship of Annual Fund donors at all levels.
• Support Development department in the staffing and execution of all outreach events.
• Pursue relevant professional development opportunities when appropriate.
• Bachelor’s degree required. • Demonstrated organizational and communication skills as well as ability to work with and motivate other development professionals and volunteers. • Demonstrated analytical and fund-raising skills with the ability to recognize opportunities, identify critical, high pay-off activities and prioritize them to attain goals. • Excellent skill and understanding of computer and constituent software required. (Raisers Edge, Microsoft Office, etc.) • The ability to work independently and within a team environment. • Three years of fund raising and/or educational experience required.
How to Apply / Contact Qualified candidates please send a cover letter and resume to Shannon Howell, Director of Development at firstname.lastname@example.org.