Are you energized meeting prospective families and students? Do you thrive setting objectives and collaborating with your team to meet those goals? Do you obsess about data and are motivated to use it to improve performance? Is it invigorating for you to share with audiences your passion for an innovative mission? Are you authentic, kind, engaging and driven to results?
The Director of Enrollment Management (DEM) juggles many management and leadership responsibilities, including recruitment, retention, contributing to the school’s financial strategies and describing the school’s programs and values to a variety of constituents. As a member of the senior leadership team, the DEM sets concrete goals and delivers key results to enhance and stabilize the school’s enrollment and increase tuition revenue.
A Typical Week Might Look Like the Following:
Interview 8 students and their families; write 8 reports and thank you notes.
Give a tour to an interested mother of a prospective student.
Meet with the Learning Specialist to discuss a candidate regarding learning accommodations.
Debrief with the Admission Team about a full pay family who has a sibling at a rival school.
Troubleshoot an enrollment software issue with the Director of Technology.
Convene a meeting of the Retention Committee to brainstorm outreach to students on the attrition list.
Email a prospective father to explain why we don’t have an Advanced Placement program.
Work with an Admission Team Member to hone the campus tour and provide constructive feedback.
With the Division Heads, finalize the agenda for 8th Grade Family Night and check in with faculty.
Continue working on a Board or Committee presentation via Google Slides about admission strategy.
Create a report that compares zip codes of enrolled students with amount of aid offered.
Meet with a current family about their possible financial aid package for next year.
Recruit Fantastic Students and Families Who Value Bosque School’s Mission:
Direct the admission process from point of inquiry through enrollment.
Identify new markets in Albuquerque and surrounding areas.
Maintain and increase the school’s diverse population.
With the Director of Communication, create compelling marketing materials and collaborate on content for the school’s website and other electronic messaging tools.
Maintain and update online enrollment-related materials.
Interview candidates and their parents and communicate final decisions.
Coordinate and implement admission events involving prospective students and families, including A View of Bosque, Ice Cream Social, New Student and Family Orientation and feeder school presentations.
Build strong relationships with outside institutions and groups (feeder schools, civic organizations, real estate agencies, etc.) that can be helpful in attracting quality students.
Along with the Head of School, serve as the key spokesperson for the school’s mission and programs at various events.
Administer the network of parents, former parents and alumni to assist in the admission program.
Chair the Admission Committee.
Understand Independent School Finances, Financial Aid Strategies and How to Generate New Revenue:
With the Director of Finance, strategize how enrollment, especially the creative use of financial aid, can improve the school’s financial position.
Manage the financial aid process, including giving presentations to prospective families regarding the school’s financial aid philosophy and procedures.
As an ex officio member of the Board of Trustees Finance Committee, contribute to monthly meetings and prepare presentations.
Chair the Financial Aid Committee.
Retain Current Students and Families:
Direct the re-enrollment process.
With Division Heads and faculty, design effective retention programs.
Plan and implement 8th Grade Family Night.
Chair the Retention Committee.
Gather and Utilize Data to Increase Enrollment:
Prepare, maintain, and analyze data regarding recruitment, retention and attrition, and financial aid.
Identify hidden patterns within the data to improve decision-making and focus enrollment activities.
Set up processes and the infrastructure to collect data from a variety of areas, including admission surveys, internal family satisfaction surveys, analytics from the website (SEO) and the Blackbaud database.
Maintain enrollment dashboard and present monthly to the Board of Trustees.
Prepare periodic reports summarizing data and presenting information.
Demonstrate Leadership to Modernize Enrollment Efforts:
In collaboration with the admission team and Head of School, create an enrollment vision.
Formulate measurable enrollment goals and initiatives identified in an annual departmental strategic plan.
Stay abreast of recent trends in enrollment management in independent schools and colleges.
Coach, mentor and oversee the admission team.
Plan, organize and carry out two admission department retreats per summer.
Periodically prepare enrollment presentations for the Board of Trustees and faculty/staff, including an end of year review.
Qualifications and Education Requirements:
Administrative experience in an educational setting required with independent school experience in admission and enrollment management
Excellent written and verbal skills, experience working with diverse populations, must possess strong organizational skills and attention to detail.
Computer skills a must. Desire to learn current or new software a necessity.
Understanding independent school finances essential; must be analytical, and be able to exercise comprehensive problem solving and decision making skills.
The position frequently requires additional hours outside of a typical work week.
Interested applicants should send a cover letter, resume, a list of four professional references, and a personal statement that describes the applicant’s values, strengths and challenges as they relate to the responsibilities and goals outlined above. Deadline for submission of applications is January 10, 2019. Consideration of all candidates will take place until an offer is made and accepted. Position begins July 1, 2019.
About Bosque School
Founded in 1994 and located on a 45-acre site in the bosque in Albuquerque, New Mexico, Bosque School values integrity, community and scholarship. Our progressive curriculum is designed to support a lifelong learning mindset through challenge and inquiry. Through the Bosque Environmental Monitoring Program, our students host thousands of peers from around the state as they are trained on-site to collect scientific data for use by researchers at the University of New Mexico. A dynamic Service Learning program develops student leadership skills. Ongoing teacher growth is facilitated by the Sofia Center for Professional Development, like BEMP and our student service program, an expression of the school's commitment to public-private partnership in our community. Currently, we serve about 485 students in grades six through twelve. There are over 50 full-time faculty members with more than half of them holding advanced degrees. The average class size is 18 and the average student:faculty ratio is 9:1.