Position Description: Benchmark School seeks a full-time, 12-month marketing and communications director. Reporting to the head of school, the director is responsible for the development and implementation of a broad, comprehensive, and strategic marketing and branding plan designed to promote enrollment, fundraising, and other school initiatives, both internally and externally. The ideal candidate will demonstrate a proven ability to effectively lead, manage, and inspire a collaborative team in a fast-paced environment with multiple creative products, possess the ability to communicate effectively, diplomatically, and with confidence with all constituents, be a skilled writer, and be familiar with the demands of print, web, and social media.
Essential Duties and Responsibilities
Manage the day-to-day activities related to marketing and communications.
Develop and execute annual marketing and campaign plans that engage internal and external constituents in the support and promotion of the school.
Develop, manage, and implement the brand strategy.
Identify emerging marketing opportunities, design effective targeting strategies, and report on results.
Develop long-and short-term strategic goals for the school’s marketing, public relations, and communications efforts.
Create, implement, and measure the success of a comprehensive marketing, public relations, and communications program.
Provide support for volunteers and staff to effectively articulate the school’s success stories and value, vision, and direction to both internal and external audiences.
Coordinate the design and production of all print, social media, and digital publications, including the Benchmark Magazine, the Weekly Announcements, and other outlets to reach and influence the school’s target audience.
Collaborate with the Admission and Development Offices to develop strategies to recruit prospective students and engage alumni and families.
Oversee and maintain the strategic and creative direction of the school’s website and develop and manage an integrated online presence on social media platforms.
About Benchmark School
Founded in 1970, Benchmark School is an internationally-recognized independent, co-educational day school for bright, struggling learners in grades 1-8. It is located on a 23-acre wooded campus in Media, PA, about 13 miles west of Philadelphia. Benchmark’s mission is to help our students develop into confident and strategic thinkers, learners, and problem-solvers who take control of their own learning. One of the defining characteristics of the school is its commitment to excellence and research-based innovation. As a result of this focus, our students meet with success in school and in life. For more information about the school visit Benchmark’s web site at www.BenchmarkSchool.org