This position reports to the Director of Institutional Advancement.
The Associate Director of Communications is responsible for the oversight of the School’s external and internal communications efforts which include print, digital, web and social media outlets.
Develop and implement a comprehensive and thoughtful communications plan that ensures all communications and marketing materials are in accordance with the School’s mission and brand identity. This includes:
Continue the next phase of the re-branding process and implement a long-term branding strategy which maintains the School’s traditions while embracing the vision stated in the Strategic Plan which will enhance the visibility and public perception of the School as well as maintain the School’s image. This includes:
Overseeing institutional branding across all departments, divisions, and initiatives in the School.
Formal style guidelines
Collaborating with Head of School and Senior Leadership Team to refine overarching messaging and key points of emphasis regarding the School’s branding, communications, and marketing initiatives.
Collaborate with the Institutional Advancement Team to develop strategies to recruit prospective students as well as engage current families and alumnae and parents of alumnae, SHCJ, and friends of the school.
Identify goals and develop strategies for external and internal communications in the areas of Academic Affairs, Admissions, Alumnae Relations, Arts, Athletics, Campus Ministry, College Guidance, Development, Library and Technology, Student Life, and Wellness and Student Counseling.
Serve as the School’s primary spokesperson with all media outlets. This includes:
Developing and maintaining relationships between the School and the media to promote newsworthy stories and activities, report significant student and faculty accomplishments, and identify the school as a leader in education in Westchester County.
Overseeing and establishing guidelines for all official external outreach, both print and digital, between the School and external constituents.
Coordinating local and national media outreach through press releases and media connections.
Writing and disseminating press releases to promote school-wide initiatives as well as write and edit feature stories directed toward engaging all internal and external constituencies.
Maintaining and archiving school-related advertisements, public relations pieces, and news stories.
Oversee and manage the School’s website
Responsible for development, implementation, and maintenance of the School’s website.
Monitors web traffic, performance, and capacity to identify, prevent and resolve engagement issues.
Coordinates with stakeholders to ensure that the site provides content and functionality that meet the needs of the School.
Generate content, news stories, photos, and videos to populate the website.
Develop and implement an integrated online presence on social media platforms which promotes daily life of Holy Child. This includes:
Facebook, Twitter, Instagram, Snapchat, and YouTube
Oversee the daily postings specifically relating to the academic and extracurricular lives of the students with a focus on Arts, Athletics, Campus Ministry, IDEA, Special Programs and Wellness.
Implementation and management of Student Social Media Club
Responsible for editorial direction, content, design, and production of school-wide digital and printed materials including but not limited to: Newslines, Admission materials, Annual Fund Appeals, Capital Campaign materials, Glimpses, Annual Report of Donors, Emergency Communication Plan, School Directory and Handbook, Yearbook, event invitations, and programs.
Support the Head of School as well as Senior Leadership with letter and speech writing.
Secure photographers and videographers to document the life of the School.
Oversee the maintenance and archiving of the school-wide photography and video collection, including digital files.
Willingness to assist and participate in all Institutional Advancement Office projects.
A successful candidate will also possess the following characteristics and experiences:
Bachelor’s degree plus five years related experience in communications, ideally in a combination of content-development work in commercial media, publishing, marketing, and communications management in a nonprofit and/or school setting;
Deadline oriented with the ability to prioritize competing tasks and work on multiple projects;
Exceptional attention to detail and follow-through;
Excellent communication (both written and verbal) and interpersonal skills;
Self-starter with a demonstrated ability to work independently as well as within a team to achieve goals;
Passionate about continuous learning and professional development;
High professional and ethical standards;
Discretion and tact in handling confidential information;
Excellent command of office technology tools including Microsoft Word, Excel, Photoshop, Publisher, InDesign, and database software such as 501 Auctions, Raisers Edged, Veracross experience a plus;
Ability to work evenings and weekends as needed in support of all Institutional Advancement initiatives and school events;
Commitment to Holy Child’s mission, vision, and strategic direction;