The Manager of Campaigns and Major Gifts is a full-time position and member of The Potomac School’s Advancement Office with responsibility for the overall management and day-to-day operations of the current comprehensive campaign with particular focus on management of the public phase – and subsequent major gifts initiatives identified by the School’s leadership. Reporting to the Director of Advancement and working in partnership with the campaign team and Advancement staff, the Manager ensures that all aspects of the campaign run smoothly and efficiently, including execution of the campaign operating plan, adherence to the campaign timetable, and achievement of the campaign goals.
Duties and Responsibilities:
In collaboration with the Director of Advancement and campaign team, manage the campaign pipeline and moves management process, including:
Prioritizing and organizing the prospect pipeline, including identification of new prospects;
Developing targeted cultivation plans and solicitation strategies;
Preparing comprehensive briefing documents that include financial and biographical research and suggested talking points for volunteers and staff solicitors; and
Documenting all pertinent information relating to cultivation, solicitation and stewardship in relevant databases.
Following the successful launch of the campaign and ribbon-cutting ceremonies relating to the new Center for Athletics and Community, develop a major gift portfolio of identified prospects to be cultivated and solicited for multi-year gifts to other campaign components.
In collaboration with assigned Development staff, manage campaign events, including regional cultivation events, the public campaign launch, high-level stewardship events – including ground-breaking, ribbon-cutting, and recognition events, as well as the campaign close.
In collaboration with the Director of Advancement and campaign team, form volunteer committees for the Public Phase of the campaign, and manage all aspects of their activities, with emphasis on cultivation and solicitation meetings, with accountability for all logistics and details relating to the meetings and activities.
Participate in campaign cultivation meetings and donor prospect solicitations
Manage all aspects of data management, both electronically and in paper files as needed, ensuring that meeting notes and strategies are accurately recorded.
Coordinate with Potomac’s communications office to oversee the development of all campaign materials, the campaign website, press releases, articles in Potomac publications, etc.
Oversee donor stewardship, creating systems to track and manage all aspects of the stewardship cycle, including recognition such as donor walls, plaques, and press releases, as well as monitoring and creating strategies to strengthen relationships between donors and Potomac.
Bachelor’s Degree required
Minimum five years’ experience in fundraising; experience working in a campaign environment preferred
Proficiency in database management and moves management functionality
Excellent communications skills, including strong writing skills
Strong analytical skills; experience creating donor reports and analysis preferred
Experience in prospect research with working knowledge of external databases and resources available for obtaining information
Demonstrated ability to prioritize work and independently manage multiple, diverse and competing priorities while meeting deadlines
Exceptional verbal and interpersonal skills that foster positive relationships with diverse populations
Excellent computer skills including proficiency in Word, Excel, PowerPoint, Internet and email and demonstrated ability to quickly learn various software programs
Strong organizational skills and unfailing attention to detail and accuracy
Ability to maintain strict confidentiality in all aspects of work
About The Potomac School
The Potomac School is an independent K-12 day school located in McLean, Va. While we are a K-12 school, we are more accurately described as a K through lifetime experience. We nurture the development of our students as unique individuals and as contributing members of a vibrant learning community.
Our school comprises four distinct yet interconnected divisions, joined through a shared mission, integrated curriculum, and deeply rooted communal ties. We enjoy the beauty and natural resources of our 90-acre campus, our athletic fields, woods, streams, and ponds providing a rare and wonderful setting for each student's educational journey.
Mission: At The Potomac School, we believe that intellectual development, love of learning, and strength of character are complementary, and equally essential, educational goals. With a firm commitment to our core values and a rigorous academic program, we prepare students to lead lives of purpose, achievement, and generosity of spirit.