Location: Bentley Upper School Campus in Lafayette, CA
Bentley School seeks a collaborative, highly motivated Associate Director of Communications and Digital Media to join the Advancement team during an exciting time celebrating the school’s centennial. The Associate Director of Communications and Digital Media is responsible for communicating Bentley School's unique character and brand through storytelling and effective communications strategies. S/he will integrate stories across all channels, including print publications, website, social media, email newsletters, event invitations, and promotional flyers.
The Associate Director of Communications and Digital Media will be a visible community partner, forging relationships with faculty/staff, parents, alumni, students, prospective students, and key volunteers to facilitate an exchange of information across the community. The goal of this position is to create and implement a strategic marketing and communications plan that promotes further engagement with all internal and external constituents across multi-media platforms. As a result, the successful candidate will have a broad cross-section of skills and professional expertise. This position reports to the Director of Advancement.
Strategize and create all aspects of the school's print and electronic communications, ensuring the continuity of the school's brand and message.
Proofread and edit materials to ensure accuracy of information and champion our brand, ensuring consistency of message, voice, and tone across all channels.
Serve as writer, editor, and producer of all digital communications including Bentley's weekly email newsletter, monthly alumni newsletter, and bi-annual magazine.
Oversee the work of graphic designers, print vendors, and other partners in production of printed materials and web visuals.
Provide communications support materials and tools across school departments and program areas (templates, style guide, branding elements, etc.) to streamline communications of various events throughout the year.
Coordinate a communications calendar to ensure thoughtful coordination of communications from various departments, incorporating consistent themes that support Bentley's strategic plan and priorities.
Manage all advertising, publicity, and public relations efforts with media and affiliate organizations.
Digital Media Development
Proactively manage the school website to keep content fresh, timely, and engaging, while monitoring functionality, site performance, and accuracy (in partnership with the Technology Team).
Manage the school's social media strategy, content, and presence.
Develop a system for tracking website and social media analytics and effectiveness of SEO to recommend adjustments to online strategy in an effort to increase traffic and engagement with key audiences.
Take high-quality photos that capture the story at all major school functions as well as “daily life” pictures to post regularly to the website and social media.
Shoot and edit high-quality video for the purposes of producing admissions and other marketing videos.
Manage photography needs for Advancement, Alumni Relations, Admissions, and some Student Activity events.
Organize and maintain image and digital asset library.
Five to seven years of relevant full-time experience in marketing, public relations, communications and publications project management, preferably in a school
Excellent writing, editing, organizational skills, and attention to
Strong leadership and interpersonal skills, allowing one to work effectively with colleagues, solve problems, and represent Bentley in the
A bachelor's degree or
A strong understanding of the uses and mechanics of social
Demonstrated ability to be a self-starter and work independently, multi-task, meet deadlines, and manage multiple projects at once.
Excellent technical skills (including MS Office, Mac OS X, Google Apps) and comfort with Content Management Software and desktop publishing software.
Personality and disposition that is characterized by creativity, detail, intellectual curiosity, and a sense of
Ability to work nights and weekends as school events and deadlines require.
Bentley School offers a competitive benefits package, invests strongly in professional development, and offers competitive salaries commensurate with experience.
How to Apply:
To apply, please send a cover letter stating your interest along with a resume or CV to email@example.com. Applications will be reviewed on June 21, 2019.