is responsible for developing and executing a fully-integrated media and communication plan designed to help raise the profile of The Siena School. This individual is responsible for strengthening Siena’s brand awareness in the marketplace, broadening relationships with the media, and elevating Siena’s positioning through multiple outreach efforts via the traditional, web, and new media channels.
The associate will work in close collaboration under the Director of Admissions and Marketing to support and improve the public image of Siena and is responsible for creating and monitoring communications, marketing, advertising, branding, media and public relations efforts.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Maintains clear and consistent communication with key stakeholders (current parents, prospective parents, donors, alumni) to articulate value and school mission/vision, and also manages communication vehicles that assure parents, alumni and other stakeholders receive timely and up-to-date information.
Will be responsible for helping to create and implement a measurable, strategic marketing and annual giving plan that supports the overall mission and goals of Siena.
Identify and engage students, alumni, and faculty to discover unique stories and provide recommendations on ways to leverage these stories in media form.
Compile and update recognition opportunities and work with faculty and staff to leverage those opportunities via articles, story pitching, and other communications tools.
Develop and produce a wide range of communication materials for internal and external audiences to include: writing press releases, facts sheets, web content, blog and other communications pieces.
Manage content for website and analytics, including calendar listings, news stories, feature stories, landing pages and event information; push content to the website and other local and regional listings.
Conceptualize, develop, and execute organic and paid social media campaigns in collaboration with the marketing team. Measure the effectiveness of digital media efforts (website, email, social media) through metrics and analytics.
Production of an annual report, including donor cultivation, database organization and maintenance, and file management.
Will focus on building alumni engagement, increasing donor count, and fundraising through strong and strategic digital communications. This position will assist in the creation and dissemination of digital materials targeted to alumni and donor groups associated with the school community.
Develop the communication strategy for giving; produce marketing materials, email and direct mail communications and assist with website content and design.
EDUCATION and/or EXPERIENCE:
English, public relations, communications, journalism, marketing or a closely related field or a combination of education, training and experience that equates to the required degree.
1-3 years of experience in communications, marketing, public relations or media relations.
Outstanding writing, editing, and communications skills required
Strong project management skills; the ability to see projects through from concept through delivery.
High level of professionalism.
Possess strong abilities in the areas of executing communication strategies and tactics.
Proven ability to create, implement, deliver, and evaluate integrated marketing communication and branding strategy that aligns with an organization's overall strategy and direction.
Experience working with internet media, social networking, and viral media outlets including Facebook, Twitter, Instagram, LinkedIn and blogs for marketing and communications purposes.
Strong relationship building skills.
Ensure that Siena has a presence at public events, therefore able to work nights and weekends when needed.
Assist with coverage of Livestream events as needed; and
Other duties as assigned.
A portfolio of published articles and/or online content that demonstrates proficiency in a variety of writing styles strongly desired. If you are a motivated, dynamic, thoughtful communicator, we would like to hear from you.
To apply, please send resume, cover letter and access to your portfolio to firstname.lastname@example.org.
Internal Number: 5642
About The Siena School
The Siena School has become a national leader in educating bright, college-bound students with mild to moderate language-based learning differences. With 134 students in grades 4-12, including 40% students of color, the school has completed a new wing, increasing capacity to over 150 students. The school has presented at national and international conferences, including the NAIS Annual Conference, and is accredited by the Middle States Association of Colleges and Schools.