About Atlanta Academy Our unique academic environment is enhanced by the use of the most dynamic and effective methods of instruction. Students are encouraged, through an interdisciplinary approach, to seek academic challenges, develop critical thinking skills, and apply new concepts as they strive to become responsible, impactful leaders of the future. Our small class sizes, dedicated faculty, and involved parents help us to create a safe and supportive environment in which individual talents are developed and shared. High expectations for achievement, creativity, self-discipline, and social responsibility are the cornerstones of The Atlanta Academy. Title: Director of Advancement Reports to: Head of School Oversees: Advancement Chair – Board of Trustees, Campaign Chairs Department: Advancement Status: Full Time Hours: Hours: Monday – Friday, 7:30 am – 4 pm (attendance at school events will be required) Purpose of Position: Reporting to the Head of School, the Director of Advancement is responsible for providing innovative and strategic leadership for institutional advancement. The Director of Advancement is responsible for managing and planning efforts in marketing and communications, development and some oversight in admissions. The Director of Advancement articulates all campaign strategies, participates in the identification, cultivation and solicitation of prospects; oversees all advancement activities and acts as liaison for the School and the community. The Director of Advancement sits on relevant Trustee committees, and takes responsibility for managing the school’s Strategic Initiatives as they relate to funding priorities. The Director of Advancement will be responsible for building an Advancement team consisting of current and necessary staff additions. Relationships: This position will work closely with the administrative team, faculty, and parents to accomplish the essential duties and responsibilities noted below. Development - Building a comprehensive fundraising program
- Overseeing development office personnel activities, including the hiring, definition of job responsibilities, and performance review process of each staff member
- Partnering with development staff, senior staff/faculty, Board members and other volunteers to achieve fundraising goals
- Stewarding major donors and managing a portfolio of leadership gifts prospects, providing strategies for leadership prospects for the Head, and ensuring that timely steps are taken toward solicitation
- Continuing to grow the School’s Annual Fund efforts to increase parent participation through improved communication and education
- Working with the Board’s Development Committee to establish event- and campaign-based fundraising strategies, policies, and plans
- Strategizing community sources of funding through grants and corporations, both locally and nationally
- Managing, with the appropriate staff members, the efforts of the Parents Association and Marketing
Communications - Collaborating with the Director of Marketing and Communications to address the School’s various communications needs, such as:
- Defining the vehicles for communicating with all constituent groups
- Overseeing alumni and parent communications and providing vehicles for more effective Board and staff communication
- Developing a plan for alumni and parent relations which is systematic in its approach, addressing those who are positively disposed and looking for mechanisms to stay involved with the school
Admissions - Collaborating with the Director for Admissions in developing a plan to increase mission-appropriate applicants through recruitment, advertising, and visibility
- Collaborating across departments, specifically with Directors of Divisions to achieve admissions goals
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