The mission of the Enrollment Director is to lead, develop, and drive the School’s admissions strategy to reach and maintain full enrollment of qualified students.

The Enrollment Director serves the School through the following duties and responsibilities:

General Duties

• Develop an Admission Strategy to increase enrollment
• Recommend and implement admissions processes that best serve the needs of the School and drive an increase in enrollment
• Form, develop, and coordinate teams from the faculty and community to inform and implement the Admissions strategy
• Speak on behalf of the School on matters relating to admissions
  Identify, recommend solutions, and inform the School Administrator and the Faculty Chair of areas that interfere with the admissions work and/or may negatively impact retention and recruitment.

Admissions strategy

• Develop and implement a long-range admissions strategy to reach and maintain full enrollment with qualified students by evaluating trends; using data to establish critical measurements; reviewing and designing new systems and processes; outreach to prospective families; accumulating resources; resolving problems; implementing change
• Analyze trends in enrollment, marketing, and outreach activities
• Ensure the outreach strategy and action plans are fully integrated and implemented
• Work closely with the Business and Pedagogical Administrators to ensure the Waldorf pedagogy and philosophy is reflected throughout the admissions funnel

Lead Ambassador

• As the initial and main point of contact, build and maintain a strong relationship between the School and prospective families
• Provide a welcoming, informed gateway to WSGC and Waldorf Education in general
• Form and lead teams of College of Teachers, faculty, volunteers, parents, Board of Trustees, and community members to support all admissions efforts
• Develop a base of feeder schools through cultivated relationships

Admissions events

• Lead outreach and admissions activities to provide prospective families with accurate information about WSGC and to encourage them to take the next step of applying for admission. Review and modify admissions activities to achieve this goal
• Work closely with the Early Childhood Chair & Faculty to provide a ‘pipeline’ to long-term enrollment
• Work closely with the Early Childhood team and staff to bolster relationships with feeder schools and create special recruitment events

Admissions Process

• Develop and maintain a professional, efficient, and easy to use communication protocol to contact and shepherd prospective families through the admissions process
• Manage, improve, implement, and monitor the admissions process for existing and new families, including:
• Responding to all inquiries in a timely, friendly, and informative manner
• Using tuition assistance, scholarship information, and other financial policies as appropriate to support students' enrollment with an understanding of the financial realities of the school
• Coordinating visits for parents and students when able to do based on new guidelines
• Managing the school’s intake assessment processes, readiness guidelines, and related documentation
• Working with the team to ensure admissions decisions are fully informed, conditions of acceptance are clear and communicated
• Tracking families in the inquiry/application/enrollment process
• Review and improve admissions procedures annually
• Ensure the School’s commitment to Diversity, Equity, Inclusion, and Justice is realized through all admissions materials, content, conversations, outreach, etc.
• Knowledge of ADA – Americans with Disabilities Act and the need to be aware of appropriate language when working with families who have children with special learning needs.
• Sensitivity to the language used in regard to gender.

Other Areas of Work

• Ensure all records, databases, and files are held confidentially, are current, and are professionally organized for ease of access, accuracy, and business continuity
• Coordinate orientation procedures for new families
• Work with the Tuition Assistance Committee
• Represent the School on area professional organizations in support of independent school admissions
• Perform other duties as needed and/or assigned by the Business and Pedagogical Administrators
• Work through the administrative framework to keep other school constituencies informed of and involved in the progress and needs of the admissions department including reports to faculty, staff, Board of Trustees, College of teachers, and other groups as needed.

Accountability

• This position is supported by and reports to the School Administrator