The Children’s School seeks an experienced Director of Enrollment Management to start on or before July 1, 2021.

The Children’s School’s community and curriculum intentionally reflect the world in which we live. In fact, our community is one of the most diverse among all of Atlanta’s and the nations’ independent schools. Our commitment to inclusion creates an environment where children and adults are free to be their authentic selves.

Our age 3 – grade 8 students experience challenging academics embedded in a nurturing environment. Our innovative curriculum uses immersive play- and project-based learning to engage students, connect them to the community around them,  and encourage them to make a positive impact on our ever-changing world.

The Director of Enrollment Management leads and oversees enrollment management and financial aid efforts, including admission management, retention, marketing, and relevant research at The Children’s School (TCS). This role reaches beyond conventional admission focus (acquisition of new students) to include strategic consideration of the marketplace and all of the drivers that contribute to thriving enrollment. 

This position reports to the Head of School and is responsible for generating more than 90% of the School’s revenue (typically more than $9 million in total revenue annually). This position supervises an Advancement Associate, that shares development responsibilities.

In this position you will:

• Collaborate with the Head of School to develop short and long-term strategies to attract and retain families at TCS.
• Implement multi-faceted and cohesive enrollment management and financial aid goals and action plans that are rooted in overarching strategies.
• Lead short and long-term measures of enrollment and financial aid health and  sustainability, focusing on positive Net Tuition Revenue (NTR) in addition to headcount. 
• Interpret key performance indicators (KPI’s) and other relevant enrollment management calculations (such as confidence of enrollment and re-enrollment).
• Regularly review market data and KPI’s to re-evaluate the feasibility and effectiveness of enrollment management efforts and adjust strategies and action plans as needed. 
• Apply strategic frameworks to investigate, understand, and act upon key enrollment management insights, including but not limited to: affordability/ financial aid, demographic and market research, and more . 
• Attend meetings of the advancement committee of the board and any full board meetings as requested.
• Serve as a primary contact for prospective families and lead the communication of TCS’ vision, mission, and culture to prospective families. 
• Lead strategic planning and execution of enrollment management events.
• Enhance visibility and outreach to the external community and steward a strong referral network. 
• Recruit, train and manage student and parent volunteers.
• Lead Admission and Financial Aid Committees and propose enrollment and financial aid decisions to the Head of School for final approval. 
• Lead strategy to welcome and transition new families, collaborating with the Program team and leveraging the TCS parent volunteer Welcoming Committee Program.
• Lead Retention Committee and Retention Watch List, including action plans for at risk families. 
• Seek opportunities to educate faculty/staff on their role in attracting and retaining families who are a strong match for TCS.
• Understand their role in attracting and retaining a diverse student body as critical to TCS’ ability to maintain and strengthen its diverse and inclusive community. In collaboration with the Head of School  and Director of Equity and Inclusion, continuously explore new opportunities to measure, benchmark and improve upon the school’s diversity and inclusion efforts.
• Assume primary responsibility for enrollment management and financial aid data. 
• Foster word-of-mouth as vital to enrollment management success.
• Continuously seek and nurture relationships with key influencers in prospective family decision making, such as ed consultants, relocation agencies, realtors, and feeder school teachers and administrators. 
• Foster collegiality with enrollment management professionals in peer independent schools. 

Application Process:

Compensation commensurate with experience. Qualified and interested candidates apply at careers@tcsatl.org