The Marketing Specialist is responsible for writing/creating engaging content for marketing and advancement for use in a variety of mediums, with a focus on the ongoing Wayland Made capital campaign. The Specialist reports to the Marketing and Communications Director and collaborates with various departments including Advancement.

Responsibilities essential to this function include:

• Wayland Academy Research and write advancement (specifically campaign) content for blogs, donor solicitation/appeals, stewardship pieces, email communications, electronic newsletters, publications, scripts, and public relations
• Research and write engaging, accurate, and persuasive copy that speaks to targeted, key constituencies, including compelling and creative narratives that communicate the impact of philanthropy at Wayland
• Develop and write comprehensive, strategic print and digital pieces to effectively promote school initiatives, including those that are customized to individual constituents
• Long- and short-form copy writing for digital and print
• Create and maintain an editorial calendar; generate ideas based on industry trends and school initiatives
• Proofread social posts and occasionally maintain our social media channels
• Manage our parent newsletters and select email workflows within HubSpot
• In collaboration with the Director of Marketing and Communications, create and maintain a press release calendar; write and disseminate press releases and community newsletter pieces on a regular basis
• Interview and tell the stories of our community (alumni, faculty, staff, students, and donors)
• Copy edit, fact-check, and proofread to ensure consistency and accuracy
• Ability to pivot writing styles based on the format, message, audience, and purpose
• Some basic layout work within InDesign and HubSpot

  Wayland Academy expects all staff to be fully engaged in the school’s life and mission on campus. To that end, the Employee is encouraged to take meals in the dining hall, participate in Wayland Academy community events and to, in general, expected to be a positive role model for students

  Core Competencies

  • Comfortable working in a fast-paced environment
  • Is resourceful and understands basic marketing principles
  • Motivated, flexible, and collaborative with strong team-building
  • Highly organized, passionate, and able to motivate
  • Excellent writing, editing, and public speaking
  • Exercises an understanding of and supports the mission and vision of Wayland
  • Displays enthusiasm and dedication to contributing to our healthy learning community, energetically supporting colleagues, sharing ideas and resources, and being there for
  • Exercises confidentiality in regard to student, parent or administrative
  • Maintains an accepting and supportive attitude that encourages diverse perspectives and productive risk-taking to challenge students to think and explore opportunities that allow them to become their
  • Immerses in the Wayland Academy community and culture with outcome of clear understanding of and connection to Academy students, families, alumni and
  • Authentically conveys compassion for students and colleagues, with a high level of cultural

• Associates degree (marketing, communications, journalism, or English preferred)
• 3+ years of marketing and professional writing experience
• Experience writing for marketing, advertising, public relations, and publications
• Demonstrated excellent writing and editing skills with a focus on correct grammar and
• Excellent research, interviewing, and communications skills
• High level of creativity, attention to detail, and project management skills
• Creative thinker who enjoys storytelling
• Experience with brand writing
• Proficiency with Associate Press style
• Ability to craft value propositions in succinct, easy-to-understand terms
• Ability to pivot writing styles based on the format, message, audience, and purpose