Career Center

Unique Qualifications: 

• Excellent written and verbal communication skills with an ability to effectively communicate with all stakeholders of the school
• Impeccable grammar and written communication
• Ability to successfully prioritize multiple tasks in an atmosphere where time-sensitive deadlines are the norm
• Ability to work independently while possessing strong collaboration skills
• Video production skills (ability to execute the entire video production process)
• Graphic design skills 
• Ability and experience in Adobe Creative Cloud (Premiere, InDesign, Photoshop, etc.)
• Ability to manage social media accounts
• Knowledge of branding concepts and experience in institutional marketing

General Responsibilities

• Directs school-wide marketing efforts
• Directs school-wide communications efforts

Specific Responsibilities

• Creates and executes content management strategies and cohesive marketing plan
• Coordinates communications and marketing efforts with admissions and advancement teams
• Manages website – production and management of content, design, training, etc.
• Produces marketing videos
• Produces advertisements/campaigns for use in local media
• Manages school-wide social media presence (Facebook, blogs, YouTube, Instagram, etc.), and collaborates on division-specific social media communications
• Oversees and produces publications (online and/or print):
• Internal publications (handbooks, weekly newsletter, programs, etc.)
• Marketing publications (brochures, flyers, ads, magazines, etc.)
• Advancement publications (e.g. annual reports, capital campaign materials, etc.)
• Admissions publications (e.g. online content, flyers, application materials, etc.)
• Coordinates vendor relationships with all relevant marketing and communications partners (web hosting company, freelancers, graphic designers, photography and video support, publishers, etc.)
• Oversees and produces content and design of marketing and advertising campaigns (e.g.: open houses, capital campaigns, annual fund, marketing for specific goals like new programs)
• Gathers and/or produces visual materials (photography and video) for marketing purposes (internal and external)
• Chairs a Marketing & Communications Team and/or coordinates teams of volunteers (parents, faculty, students) to produce marketing and communication materials to support admissions and advancement goals
• Manages the MBCA Brand Standards Guide and ensures brand consistency schoolwide (including letterhead, business cards, stationery, door signs, merchandising)
• With Director of Admissions and Director of Advancement, coordinates various community events where MBCA students and staff can market the school
• Maintains a digital catalog of all school photography
• Serves as photographer and videographer for school events or engage photography/videography services as necessary—requires seasonal night or weekend work
• Promotes school news to local, regional and national media as appropriate through press releases and other avenues
• Composes and sends emergency email and text communications to parents, staff, and other school community members using the school’s student information system software, all-school updates
• Executes other marketing and communications duties as assigned and contribute to the life of the school

Requirements: 

• Full agreement with MBCA’s Statement of Faith & Doctrinal Statements, passion for Christ-centered instruction
• Marketing, Communications, PR, Media Production, or related Bachelor’s Degree
• Experience in a marketing & communications role or responsibilities, preferably in a school setting 
• Ability and experience in video content production
• Ability and experience in online and print publication
• Ability and experience in social media and website management
• Familiarity with private school operations preferred