Details
Posted: 09-May-22
Location: New York, New York
Type: Full Time
Categories:
Admissions
Communications/PR
Library/Media Specialist
About Léman:
Léman Manhattan Preparatory School was established in the heart of downtown in 2005 to bring a new vision to New York City's K-12 independent school landscape — one defined by global context, personalized learning, and innovation. Throughout our history, we have built a strong school community recognized not only for exceptional academic outcomes, teaching excellence, and international diversity, but a genuine warmth felt from the moment you step through our front door.
Nestled in the heart of New York’s most historic neighborhood, the Financial District, Léman enrolls students from age 12 months through 12th grade and is NYC’s first and only high school boarding program. As an International Baccalaureate World School, Léman offers rigorous academics in a diverse and inclusive setting with a student body representing more than 50 countries of origin. Faculty and staff at Léman are collaborative and committed to helping each student achieve their personal best.
Léman offers an attractive benefits program including health, dental, vision, retirement and tuition remission, as well as generous PTO including major holidays, school breaks, and additional vacation and personal days. Our dedicated and compassionate people, unparalleled facilities, daily chef-prepared lunch, fitness center and pools, and comprehensive benefits package make Léman an engaging and rewarding place to find community and build a career.
Position Overview:
We’re expanding our team and looking for a creative and collaborative Digital Communications Specialist to join our team in this newly created role. You will serve as the school’s primary voice on all things digital, staying abreast and informed of the latest trends and technologies in social media and digital. You’ll serve as the school’s primary “reporter” and capture the moments both big and small that make our learning community so special. You’ll create content that starts buzz, makes people stop scrolling, and prompts action to learn more about Léman.
This is a full-time, 12-month position that reports to the Head of Communications & Enrollment Management. The Digital Communications Specialist is part of a 10-person Enrollment Management team that also includes six Admissions professionals, an Assistant Director of Marketing & Communications, and an Admissions & Communications Assistant.
Key Responsibilities Include But Are Not Limited To:
- Reach new audiences through an engaging digital strategy that translates to qualified admissions inquiries
- Drive enrollment through dynamic digital content and campaigns that differentiate Léman and provide prospective families with opportunities to engage with our school
- Informed by key school dates and events, create a content calendar that highlights Léman’s academic program, community spirit and key enrollment initiatives
- Serve as the school’s primary photographer, videographer, designer and producer
- Photograph and video the people of Léman, daily learning, after-school activities and more that bring to life our school’s mission and value proposition
- Create high quality social stories, reels and posts that generate interest among prospective families and build Léman’s reputation
- Post regularly to all school social media channels, monitor engagement levels, comments and analytics
- Design digital and print materials such as email blasts, newsletters, digital ads, flyers, and brochures as needed to support the admissions process and communicate news and developments with families
- Manage Léman information on online school directories
- Monitor online conversations about schools and share insights and opportunities with team
- Manage ongoing edits and enhancements to school website to continually stay competitive across peer schools
- Partner closely with Admissions team members to develop content and communications for families in the admissions process that heighten interest in our school
- Develop videos, slideshows and presentations for school meetings and admissions events that highlight academic news and developments
- Create online forms and surveys to capture parent feedback about the admissions process and school initiatives to drive continuous improvement
- Maintain archive of school creative assets and respond to requests for content as needed
- Other duties as assigned by the department head.
Required Qualifications & Skills:
- Bachelor’s degree
- 5+ years of experience in digital marketing and communications
- Track record of success in creating social and digital content and ad campaigns that grow audiences and business results
- Strong creative concepting and production skills
- Ability to manage projects to deadline and execute with high attention to detail
- Photography and video production and editing skills
- Facility with design and creative tools such as Adobe Creative Cloud, Canva, Final Cut Pro, Vimeo, and Facebook/Instagram video
- Strong copywriting and design skills
- Ability to drive consistency across a brand with room for tailoring for audience segments as needed
- Thorough understanding of Google Ads, social advertising, SEO, website analytics, and social media metrics
- Service-oriented approach; strong collaborator across a team
- Ability to work under deadlines and flexible in shifting priorities
- Tech-savvy and proficient with all Google Suite applications and MS Office
- Able to attend evening and weekend school events as needed
To Apply:
We’re excited to learn about you! Interested applicants should send a resume and a cover letter that speaks directly to your ability to drive results through impactful communications to Paige Murphy, Head of Communications & Enrollment Management at p.murphy@lemanmanhattan.org.