Career Center

ENROLLMENT, MARKETING, AND COMMUNICATIONS ASSOCIATE (EMCA) 

TO APPLY
Please send to Sarah Blek at sblek@sdfas.org, as a single PDF file:  Cover letter, curriculum vitae, and at least two references to call (one of should a current or former supervisor).

POSITION OVERVIEW 
The school's next EMCA's primary function is to support the School's efforts in branding and messaging, marketing and digital marketing, internal and external communications, admissions and retention, and community building. The EMCA plays an important role in the School by providing administrative support, project management and execution support and creative contributions to the Office of Enrollment, Marketing and Communications, including using best practices for non-profits in the above areas, working extensively with technology and data/data analysis, social media, reporting, messaging, content creation, website design/enhancement and other related marketing, digital marketing, communications and admissions tasks in collaboration with other departments (Development, Enrichment, Finance, Facilities, Academic Directors and the Head of School). 

REPORTING 
The EMCA reports directly to the Director of Enrollment, Marketing & Communications (DEMMC). 

JOB DESCRIPTION 
Collaborate with the DEMMC as follows: 
•Act as an enthusiastic ambassador of our program to all current and potential stakeholders 
•Act as a passionate and tireless lead promoter of the school? mission, vision, core values, identity and brand ?ork closely and collaboratively with the administrative team 
•Engage in targeted marketing outreach within the community with an eye toward recruiting students to programs
•Implement the short and long-term marketing, admissions, and communication strategies to support the advancement of the school? mission, vision, brand, reputation, philosophy, and events 
•Create marketing content consistent with SDFAS? overall mission, values and brand messaging 
•Achieve brand consistency, coordination of messages, and the highest standards for external and internal marketing and communications 
promote programs that enhance the public perception of the school, interest parents to send their children to and remain in the school if already part of the community, and encourage donors to contribute to SDFAS
•Support public relations for school events 
•Supporting admissions-related work, including but not limited to responding to inquiries, following up with multiple touch points with inquiries and applicants, visits of campus, open house, events off campus, parent education opportunities and shadow days for student applicants 
•Write and send the ECHO INFO, a weekly school and community-wide information communication regarding all upcoming events and information
•Help with the organization of, and attend, all community events

•Maintain a social media presence that not only established our brand, but help develops connections with and among existing families and builds interest and trust with prospective ones 
•Actively monitor the school's online reputation and react quickly and with a concerted marketing and communications response when needed

•Write and distribute press releases and radio advertising; pitch the local media to secure media placement
•Update the website design and content; ensure the website design flow adheres to branding specifications and is conducive to a user-friendly find/view pattern; track and analyze website data (GoogleAnalytics); oversight of an SEO strategy and process 
•Help coordinate our relationship with our Digital Marketing Agencies; Analyze performance 
•Design and print branded materials for educational, fundraising, admissions, enrichment and administrative operations 
•Film and edit videos; take pictures and select for print and electronic communications; maintain media archives ?upport the development and execution of collateral materials for major organizational initiatives 
•Keep abreast of trends and best practices within the independent school enrollment management, marketing and communications domains

KEY SKILLS & COMPETENCIES: 
•Superior written and verbal communication skills 
•French proficiency is a real advantage (though not required)
•Creative, dynamic, energetic, self-starter, motivated, dedicated, with strong work ethic, strong follow-through skills, joyful and outgoing personality, good sense of humor, and poise 
•Superior interpersonal and social-emotional skills, including self-awareness, empathy, patience, active listening ability, and clarity of thought and communication 
•Builder of partnerships; a collaborator; a networker 
•Highly discreet, with great respect for confidentiality and the dignity of children and adults alike 
•Outstanding organizational skills, exceptional attention to detail; able to prioritize and balance a variety of projects simultaneously and meet critical time deadlines under significant pressure; short- medium- and long-term project management and execution skills 
•Creative thinking and problem-solving skills 
•Proficient and comfortable both as a collaborative team member and as an individual contributor; accountability to self and team. 
•Customer service-oriented through and through 
•Eager to learn new things through one? own research and help from experts 
•Superior technology skills and the motivation and ability to quickly learn common platforms as well as new and emerging ones 
•Ability to work effectively with both children and adults 

REQUIREMENTS: 
•Minimum of a B.A., Master? degree preferred 
•Superior writing, editing and proofreading skills
•Bilingual in French & English is preferred but not required 
•Experience with Marketing and Communications 
•Experience with writing content for social media platforms and blogs
•Experience on website construction and maintenance 
•Proficiency in Google Suite, Adobe Creative Suite, Wordpress, Zoom Webinar 
•Knowledge of Chromebook and Mac platforms, and best practices for cloud computing as a tool used for work efficiency, digital teaming and collaboration
•Working knowledge of web development languages, content management systems, student information systems, current browsers and other emerging web technologies 
?lean fingerprinting background check 
•Proof of negative TB test 
•Ability to lift and carry up to 35lbs 
•Position requires on-campus presence as well as highest performance standard and professionalism when working remotely 

About San Diego French American School

An independent, co-educational dual language school in La Jolla counting approximately 350 students age 2–13, the mission of the San Diego French-American School is to offer an exceptional bilingual education within a vibrant international community, preparing students to become confident, responsible and engaged global citizens. The core values of SDFAS are open-mindedness, intellectual curiosity, integrity, empathy and resilience. The school’s spacious campus facility is situated atop beautiful Mount Soledad in La Jolla. One of fifty-two French government-accredited international schools in the United States (and over 500 worldwide), the school also holds accreditation from the California Association of Independent schools and the Western Association of Schools and Colleges. Our compelling bilingual, multicultural offering includes an attractive array of academic, social-emotional and extracurricular programs. A recognized leader in international education among San Diego private schools and within the French-American school network, SDFAS is proud of its commitment to excellence and dedicated efforts to prepare students for global citizenship.

Connections working at San Diego French American School