Career Center

Full-time position to begin immediately

Perelman Jewish Day School is seeking a Director of Communications and Marketing who is innovative, creative, collaborative, and hands-on. The Director of Communications and Marketing establishes, plans, and administers long-term and short-range communication and marketing goals and policies, while also overseeing the day-to-day internal and external communications of the school.

The Director of Communications and Marketing reports to the Director of Institutional Advancement and will work closely with all members of the Senior Admin Team, including the Head of School. The Director of Communications and Marketing supervises the Communications Associate.

The ideal candidate for this role is proficient with all elements of internal and external communications and marketing, understands and appreciates the nuances of working in a Jewish independent school environment, is a team player, and has the drive, ability, and creativity to implement change.

Responsibilities 

• Provide leadership, vision, and day-to-day management of the school’s communication and marketing efforts, including communications to current families, current donors, prospective families, and prospective donors;
• Develop, implement, and oversee communications protocols that reflect the mission, culture, and values of Perelman Jewish Day School;
• Work closely with the Institutional Advancement Office to ensure that the communications for fundraising appropriately reflect the school’s mission and voice and support the school’s advancement efforts;
• Work closely with the Enrollment Office to ensure that the school’s overall and division-specific messaging effectively communicates the value of a Perelman education to current and prospective families;
• Work closely with the Head of School and other school leadership to provide content support on all communications - both written and verbal;
• Work closely with the Academic Team to ensure that division and teacher  communications align with the school’s vision and brand;
• Work closely with and manage the relationship with external marketing and social media firms (video production companies, photographers) to support Enrollment and Advancement in the development of ad campaigns, direct mail campaigns, community report, and messaging for events; 
• Help develop a comprehensive marketing plan with the goal of increasing interest in the school and creating stronger brand awareness in the Greater Philadelphia community;
• Use data and analytics to help develop and implement a comprehensive digital marketing strategy, utilizing tools such as email platforms, social media, and search engine optimization;
• Ensure that the school’s public-facing website is accessible to many and properly tells the story of Perelman Jewish Day School;
• Work with outside vendors, our facilities team, and the art department to ensure that the aesthetics of our campuses best articulate our mission and brand;
• Oversee the communications and marketing budget;
• Be an active member of the Perelman Jewish Day School community and take an active role in faculty, staff, parent, and student events;
• Manage public relations efforts including press releases, emergency communications, and management of media sources.

Qualifications

• Bachelor’s degree in Marketing/Communications or related field; Master’s degree preferred;
• 7 + years' minimum experience in a marketing/communications role, preferably in a school or non-profit setting;
• Demonstrated exceptional skills in writing and editing
• Demonstrated proficiency in communicating and engaging a wide range of constituencies;
• Proficient in MS Office and Google Suite. Proficiency in Adobe Creative Suite, Constant Contact, and Canva a plus;
• Experience building social media strategies and developing integrated content marketing campaigns;
• Working knowledge of website content management systems;
• Familiarity with developing and deploying email communications campaigns;
• Experience producing internal and external marketing materials and communications including brochures, one-pagers, and newsletters;
• Ability to manage multiple projects at once, change gears at a moment’s notice, and prioritize projects;
• Experience leading and managing staff;
• Familiarity with the Jewish community and knowledge of Jewish customs and practices is desirable.

About Perelman Jewish Day School

Perelman Jewish Day School was founded in 1956 in a small room in the basement of Har Zion Temple in Philadelphia, with just 39 students enrolled. Today, we’re known as Raymond and Ruth Perelman Jewish Day School. Over the last 6 decades, we’ve expanded to serve over 350 students, Jr K-5, in two centers located on two beautiful campuses in Wynnewood and Melrose Park. We are accredited by the Pennsylvania Association of Independent Schools (PAIS), are a member of the Association of Delaware Valley Independent Schools (ADVIS) and Prizmah: Center for Jewish Day Schools. Our mission is to provide students with Jewish-values based education within the context of a rigorous academic program. The goal of our school is to develop confident, accomplished and compassionate graduates who have a sound understanding of their history and culture as both Americans and Jews. Our school serves students from all types of families and socio-economic backgrounds. We are a diverse and caring community, where every student has a special place.

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