Sonny G. Academy is seeking its first Director of Admissions for an immediate start during the 2025-26 School Year.  We seek a dedicated professional who works well collaborating with the administrative team and can thrive with individual initiative.  This role will serve as the primary ambassador for Sonny G Academy, responsible for managing the student journey from initial inquiry through enrollment and re-enrollment. This role focuses on identifying student-athletes who fit the SGA culture, managing the admissions pipeline, and ensuring a seamless, high-touch experience for families.

Sonny G Academy (SGA) was founded in 2022 in Austin, Texas, with the vision of combining rigorous academics, character-based education, and high-performance soccer training to develop well-rounded student-athletes prepared for success in higher education and life. 

Since, SGA has evolved into a comprehensive PK–12 program, offering a academically rich curriculum for Grammar and Middle Schools and an online public partnership academic model for High School student-athletes. This approach provides the flexibility needed to balance academics with competitive training schedules while maintaining a strong commitment to academic excellence and personal development. 

Today, SGA serves a growing community of student-athletes from across Central Texas and beyond. The school continues to advance its founding mission—to prepare students for success in academics, athletics, and life through a balanced focus on character and growth. 

Key Responsibilities Include

• 1. Enrollment Management & Funnel Operations

  • Pipeline Ownership: Manage the full admissions cycle from Inquiry to Enrollment.
  • Family Liaison: Act as the dedicated point of contact for all prospective families, providing personalized guidance on SGA’s academic and athletic requirements.
  • Database Management: Oversee Blackbaud CRM , ensuring all applicant data is accurate, follow-ups are automated/timely, and enrollment contracts are executed.
  • Admissions Committee: Lead the evaluation process, collaborating with the Head of School and Director of Soccer Programs to determine student fit.

  2. Outreach & Recruitment (Relational)

  • Feeder School Relations: Connect with local private and public elementary/middle schools to position SGA as the premier destination for high-performing student-athletes.
  • Strategic Partnerships: Build and maintain deep relationships with local youth soccer clubs to ensure a steady stream of qualified applicants.
  • On-Campus Events: Organize and host campus tours, shadow days, and family information sessions.
  • Collateral & Material Development: Responsible for creating, building, and promoting all recruitment collateral and materials (e.g., digital look-books, inquiry packets, event flyers, and presentation decks) to support the recruitment process and ensure a consistent brand message.

  3. Retention & Data Analysis

  • Re-enrollment Strategy: Partner with the Head of School to manage the annual re-enrollment process for current families.
  • Reporting: Provide monthly reports on enrollment yield, attrition rates, and demographic trends to the leadership team.

Qualifications & Personal Attributes

• 3–5+ years in admissions, recruitment, or high-end relationship management.
• Personable and warm approach to relationship building. 
• Strategic thinker and creative problem-solver with ability to see the big picture. 
• Superior interpersonal, organizational, leadership and managerial skills. 
• Must understand the demands of a high-performance athletic lifestyle.
• Exceptional verbal and written skills; the ability to "sell" a vision without being a "marketer."
• Ability to manage multiple complex tasks, meet tight deadlines and changing demands

About Sonny G. Academy

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