Career Center

The Digital Marketing, Social Media & Website Manager plans for, creates, and implements strategies, tactics, and content that are appealing to an array of target audiences in order to meet marketing and communications objectives. Reporting to the Director of Marketing & Communications and working closely and collaboratively with the marketing team, the Manager will maximize potential and performance of the school’s digital marketing program, social media channels, and website UX using current and future tools, programs, technology, applications, and methods.

The Manager will maintain the school’s website, create, and deploy effective email communications, and amplify the effectiveness of paid and organic social media. The work will be integrated with and support the school’s overall brand and reputation through coordinated, high-quality tactics and content. The right candidate is passionate about digital marketing and social media with purpose and seeks to find creative ways to advance the school’s efforts in these increasingly important areas.

PRIMARY DUTIES AND RESPONSIBILITIES:

In this role as a key member of the Marketing & Communications team, the Manager will be responsible primarily for creating, editing, and updating compelling content and functionality across public-facing platforms and sites, from dynamic visuals and impactful messaging to optimal usability and design, following best practices and the latest marketing trends for high performance, factoring in audience behaviors, user experience, SEO, and internal standards and guidelines.

• WEBSITE: Serve as site administrator for the school’s public facing website in collaboration with users across the institution and with outside vendors.
• Carry primary responsibility for site updates, functionality, and user support.
• In constant coordination with the marketing team’s Content Developer, create, edit, curate, and post content on a regular basis to applicable channels, and ensure the accuracy and timeliness of the school’s messages and priorities.
• Manage digital platforms to maximize potential and performance. Research and troubleshoot issues, and find solutions prioritizing the user experience, while balancing functionality and data integrity
• Stay informed on new developments and enhancements in technology and platforms; incorporate into daily practices as appropriate and train others as needed.
• Track, analyze, and report on performance across platforms.
• Work closely with the Admission Office to ensure the site effectively meets its needs and supports the lead generation and recruitment goals of the office.
• Support the website work done by and for other departments, including Athletics, Academics, I.T., Community Life, and Advancement
• SOCIAL MEDIA: Design, create, post, and monitor all social media for the school, including, but not limited to Facebook, Instagram, X (Twitter), Tik Tok, and other applications/channels.
• Develop, edit, curate, and post content – including paid and organic social media – on a regular basis, appropriate goals and to each platform and audience.
• Support and guide other departments (Athletics, Admission, Advancement, Arts, Community Life) in their use of the school’s social media and ensure compliance with set guidelines.
• Respond promptly to inappropriate posts and content relative to, from, and about the school. Implement proper procedures for managing inappropriate content, reporting to others, and resolving issues.
• Be prepared to support crisis communication needs of the school as necessary.
• DIGITAL MARKETING AND E-COMMUNICATIONS: Working closely with the marketing team and outside vendors, design effective campaigns and e-communications that support lead generation, recruiting, stewardship, reputation, event, and fundraising goals of the school.
• Design and manage marketing automation and e-mail drip campaigns to engage and convert target audiences.
• Schedule, create, test, edit, and manage e-communications and advertising programs.
• Continuously track and report on results, key data, and trends. Monitor the effectiveness of strategies and improve tactics based upon results.
• Collaborate regularly with members of the Admission and the Advancement offices on communications projects and campaigns throughout the year. Provide significant marketing support through website management, social media, email, and digital marketing.
• Engage and remain integrated with and attuned to the daily life of the school to ensure authentic communications about the culture, community, people, events, activities, achievements, and programs of Cheshire Academy.
• Assume other responsibilities as needed, such as media relations, sports information, crisis communications, photography, videography, and occasional required evening and weekend assignments.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in digital marketing, communications, advertising, or a related field.
• At least 5 years of experience in digital communications and marketing, or an equivalent combination of education, training, and experience, with hands-on proficiency in the applicable tools and technologies for the development and management of websites, digital marketing, and social media.
• Knowledge of and/or experience working on communications, marketing and/or technology for boarding schools, independent schools, and/or higher education preferred.
• Experience working in a creative team environment, agency, or organization that designs and manages traditional and contemporary marketing and communications programs.
• An understanding of the principles of modern marketing for reputation building, admissions, recruiting, fundraising, and sales.
• Personal and professional commitment to diversity, equity, and inclusion and interest in creating an inclusive experience for all Cheshire Academy constituents.

SKILLS AND ABILITIES:

• Skills specific to this role, including proficient use of Word Press, Mail Chimp, MS Office/Outlook, Adobe Creative Suite, Metta/Facebook Ads Manager, Google Analytics, social media platforms, and other appropriate tools.
• Experience working with and maximizing website UX through effective design, intuitive navigation, third-party plugins, integration, forms, and data management.
• Experience with School Admin (Finalsite) and Blackbaud a plus
• Strong understanding of digital marketing concepts, including SEO, SEM, content marketing, and workflows.
• Demonstrated ability to create and deploy content for multiple audiences, publishing to digital and social platforms.
• Strong analytical and problem-solving skills, including the ability to work with, synthesize, summarize, and present complex data.
• Extremely detail-oriented; must possess superior organizational and time-management skills to handle multiple projects while working effectively to set schedules, meet competing deadlines, and respond to changing needs and priorities.
• Strong interpersonal skills with the ability to build positive relationships with stakeholders, students, and colleagues at all levels.
• Ability to learn new software and web-based systems, applications, and tools.
• Demonstrated integrity, warmth, flexibility, confidence, a positive outlook, a sense of humor, and a willingness to assist beyond the role.

THIS POSITION IS NOT ELIGIBLE FOR SCHOOL PROVIDED HOUSING

This is a 12-month, full time, on-site, exempt position. The typical schedule is busy, full days Mon-Fri, plus some evenings and weekends, and on-call responsibilities related to communications. 

All applicants are rquired to apply online (link to the right). Please include a letter of interest, resume, and demonstrate skills and achievements in digital and social media campaigns (PDFs and/or a link to an online portfolio).

Compensation: The salary for this position is commensurate with qualifications, experience, and skills. Cheshire Academy offers a competitive benefits package. Offer will be contingent upon successful completion of a background check. 

Employment Diversity Statement

Cheshire Academy is an internationally minded college-preparatory school with a diverse student body representing over 31 different countries. We are fully committed to hiring and retaining faculty and staff that reflect the diversity of our student body. Candidates should demonstrate dedication to promoting diversity, equity, inclusion, and social justice within our community. We encourage candidates from historically underrepresented groups to apply.

Nondiscrimination Policy

Cheshire Academy, as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. Cheshire Academy is committed to a policy of equal opportunity for all persons and does not discriminate based on race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, height, weight, or veteran status in employment, educational programs and activities, and admissions.

About Cheshire Academy

Founded in 1794, Cheshire Academy is a co-educational college preparatory boarding and day school serving students in grades 9-PG. Our student body, comprised of approximately 365 students from over 21 countries and 11 states has the opportunity to pursue the International Baccalaureate Diploma in grades 11 and 12. We challenge our students to maximize their potential by developing the confidence, character, and critical thinking skills that enable them to thrive as global citizens.

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