Northfield Mount Hermon (NMH) seeks a Director of Brand Strategy to lead the development and execution of strategic brand initiatives that reinforce NMH’s mission and values across internal and external audiences. This campus-based role is responsible for managing primary and sub-branding efforts, with a particular focus on Admission/Enrollment, Athletics, Advancement, and key academic programs. The Director oversees branding efforts across digital and print platforms, including social media and the school’s website, and supervises a small staff to ensure alignment, consistency, and impact.

Why NMH:

• Comprehensive insurances, including medical, dental, vision, life, and disability
  
  

• A robust 10.5% 403(b) contribution (with a 3% employee contribution)
  
  

• Generous paid time off, including three weeks of annual paid vacation
  
  

• Tired of packing lunch? Enjoy lunch in our dining hall while on duty and save an average of $2,700/year
  
  

• Tuition remission for dependent children of high school age who meet the acceptance requirements of the school
  
  

About NMH:
Northfield Mount Hermon, an independent boarding and day school located in the beautiful Connecticut River Valley of Massachusetts, was founded on the principles of inclusivity and community, values that are as important today as they were at its founding in 1879.

A Day in the Life:
 The Director of Brand Strategy leads strategic and operational branding efforts in collaboration with senior institutional leaders and colleagues across departments. This role involves developing and refining internal and external brand messaging, supporting sub-branding for athletics and academic programs, and strengthening NMH’s reputation at regional, national, and international levels. The Director monitors brand effectiveness, leads data-driven decision-making on marketing strategies, and serves as a key spokesperson for the school when appropriate. 

Required Skills and Qualifications:

• Strong organizational, interpersonal, and communication skills
  
  

• Ability to manage multiple priorities and collaborate with diverse stakeholders
  
  

• Experience managing brand identity and marketing campaigns across platforms
  
  

• Supervisory experience and demonstrated leadership in marketing/communications
  
  

• 8–10 years of increasingly responsible marketing experience
  
  

• Bachelor’s degree in a related field or equivalent experience
  
  

• Proficiency in MS Office, G-Suite, and Apple OS X; interest in AI in marketing
  
  

• Ability to sit and use a computer for extended periods and occasionally lift up to 20 lbs
  
  

• Flexibility to work evenings and weekends as needed
  
  

This is a full-time, onsite position.

About Northfield Mount Hermon

Northfield Mount Hermon is a private, coeducational, boarding school that provides an advanced educational experience that empowers students to learn as they discover and follow their passions. Here, students find their purpose as part of an inclusive, diverse community that deepens their intellect, expands their compassion, and believes in their potential to become leaders who make the world a more equitable and just place.

Connections working at Northfield Mount Hermon