Sandia Preparatory School seeks a strategic, collaborative, and forward-thinking Director of Marketing to lead the school’s marketing, communications, and brand strategy. The role is responsible for advancing the school’s mission and strategic priorities by strengthening brand visibility, supporting enrollment growth, amplifying community storytelling, and partnering across departments to ensure consistent and compelling messaging.

The Director of Marketing will work closely with the Director of Strategic Enrollment Management, the Director of Development, the Director of Auxiliary Programs, the Head of School, and other members of the leadership team to support institutional goals.

Key Responsibilities:

Strategic Marketing Leadership

• Develop and implement a comprehensive marketing and communications strategy aligned with institutional priorities
• Lead brand positioning and messaging across all channels
• Translate school strategy into clear, compelling storytelling and engagement initiatives
• Support enrollment strategy through audience-focused marketing, campaign development, and data-informed communications

Brand and Storytelling

• Ensure consistent voice, tone, and visual identity across all communications
• Lead content strategy highlighting student experience, faculty excellence, and program impact
• Oversee website, social media, and digital presence strategy

Advancement, Auxiliary Programs, and Community Communications

• Partner with Development to support fundraising campaigns and donor storytelling
• Partner with Auxiliary Programs to support advertising and marketing efforts
• Support institutional communications to families, alumni, and community partners

Team Leadership and Partnerships

• Build and develop an efficient, collaborative marketing department
• Manage agency, vendor, and community partner relationships
• Oversee marketing budget and resource allocation, in partnership with other departments

Data-Informed Decision Making

• Establish and monitor marketing performance metrics
• Use data and insights to refine strategy and resource allocation
• Partner with enrollment and advancement on shared dashboards and reporting

Qualifications & Skills

• Bachelor’s and/or Master’s degree in marketing communications, or related field preferred
• 5-7 years of progressive marketing and communications leadership experience
• Demonstrated success leading multi-channel marketing strategy
• Strong project management and cross-functional collaboration skills
• Exceptional written and verbal communication skills
• Experience managing agencies and external partners
• Willingness to work evenings and weekends when needed
• A visible champion of the school’s mission and values

About Sandia Preparatory School

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