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The Director of the SG Fund will lead the design and execution of storytelling-driven fundraising initiatives that build emotional connections with key constituents and inspire meaningful philanthropic investment. This strategic role operates at the intersection of marketing, development, and relationship-building, making it ideal for a creative thinker with a deep understanding of donor behavior, engagement journeys, and motivation.
This goal-oriented professional is responsible for continuing the upward growth of the SG Fund, currently raising $4.2M a year, by planning and executing a highly segmented and thoughtful approach to annual fund solicitation and retention across all SG constituencies. The ideal candidate must possess knowledge of best (and new) practices in annual giving while bringing energy and creativity to develop and implement strategies. Exemplary oral and written communication skills and the ability to work in a fast-paced, dynamic setting are required. Occasional evening and weekend work will be required.
Responsibilities:
Develop and execute a detailed, multi-channel (digital, direct mail, text messaging, personal outreach, and social media) SG Fund communications plan that strategically encourages, increases, and retains support for the SG Fund;
In collaboration with the Director of Data Management, use data insights and behavioral tracking to segment audiences and craft compelling communications based on interests, giving history, and engagement levels;
Work with Advancement colleagues to ensure seamless experience post-gift that strengthens retention and donor-lifetime value;
Develop and execute a strategy for all annual giving initiatives, including the SG day of giving (ONE DAY) and Dragon Cup (golf tournament);
Create all appeal letters, online solicitations, and acknowledgement letters;
Create a persona matrix and email workflows as part of the office’s gift acknowledgment and retention process;
Partner with the Communications Office to strategize, brainstorm, and leverage content to enhance the individual donor experience;
Coordinate with colleagues across campus to develop strategies to educate and engage current students and faculty on the importance and impact of the SG Fund;
Compile and generate alumni and student stories which can be used for engagements, solicitation, and stewardship; and
Provide accurate and detailed reporting for the Director of Advancement.
Work as the office liaison with the Alumni Council
Additional Duties
Some evening and weekend work and events will be required
Regional travel may be required
Skills/Qualifications:
Bachelor’s degree required.
Preference will be given to candidates with annual fund, communications, or marketing experience - preferably in the nonprofit, education, or mission-driven sector
Familiarity with database systems and reporting
Exceptional storytelling and writing skills across multiple formats (direct mail, email, print)
Comfortable interacting with alumni, parents, students, and other constituents
Attention to accuracy, details, and deadlines
Proficient use of CRM systems (currently using Salesforce), Google Workspace (Docs, Sheets, Slides) Microsoft Office Suite (Word, Excel, and PowerPoint).
Physical Requirements:
The working environment is an office, school and travel environment. The ability to occasionally lift files and boxes, walk up and down stairs, attend meetings in varying locations throughout campus, and continually use computers and related office equipment is required. Not all buildings on campus have elevators. Ability to sit and stand for long periods of time.
St. George’s School blends the strong traditions of its past with a bold vision for the future: to prepare young people in a journey of joy and discovery to lead “lives of constructive service to the world.” Located on a 125-acre campus overlooking the Atlantic Ocean, St. George’s is home to approximately 380 boarding and day students in grades 9 through 12. Founded in 1896 as an Episcopal boarding school by the Rev. John Byron Diman, the school lives firmly in the 21st century. Our academic program is organized into interdisciplinary academic departments replicating the interconnected nature of the world. Our approach not only ensures that students develop the enduring skills necessary for future success, but that they have numerous opportunities to create connections in their learning that extend beyond traditional academic boundaries. Learning at St. George’s does not end at the classroom door, however, as faculty extend lessons into the dorms, onto athletic fields and the stage, and across a rich array of clubs and extracurricular activities. A community drawn from a wide range of traditions and backgrounds in the U.S. and around the world, St. George’s extends opportunities... for teachers and students to deepen their skills, find new passions and discover their best selves. With a faculty committed to creating a supportive and inclusive environment for intellectual, social and personal development, St. George’s continues to fulfill its mission through enrolling a diverse, academically talented, and well-rounded student body. We invite you to learn more about St George’s School and its history, mission, innovative curricular programs and academic offerings by visiting the school’s website at www.stgeorges.edu.